PGA TOUR invests in Golfbreaks to bring unparalleled experience to more fans
Market leader in golf travel to scale business through PGA TOUR assets
October 29, 2019
By Staff, PGATOUR.COM
- October 29, 2019
- Golfbreaks will build tournament experience packages at high-profile events and TPC properties. (Ben Jared/PGA TOUR)
PONTE VEDRA BEACH, Fla. – The PGA TOUR and Golfbreaks are joining forces to offer avid golf fans a better solution to booking golf vacations at over 2,500 destinations throughout Europe and North America under the “Golfbreaks by PGA TOUR” brand.
Founded in 1998 in the United Kingdom, Golfbreaks’ relentless focus on choice, service, value and loyalty has enabled the company to become the market leader in golf travel. Following 21 consecutive years of revenue growth, Golfbreaks now looks to accelerate the expansion of its North American business.
“We opened our U.S. office in 2016 to help the 30 million-plus golfers with a one-stop travel service offering of high-quality, good-value golf vacations,” said Andrew Stanley, Golfbreaks Chief Executive Officer. “Having achieved three years of double-digit growth, the time was right for us to find a strategic partner who was fully committed to help us scale this business.”
Combining the PGA TOUR’s credibility, reach and assets with Golfbreaks’ market knowledge and core business IP creates a scalable platform to grow the business across all geographies. Specifically, the PGA TOUR will contribute its brand and select marketing assets to raise the profile and visibility of Golfbreaks to its sizable fan base. In addition, Golfbreaks will build tournament experience packages at high-profile events like THE PLAYERS Championship and the FedExCup Playoffs as well as unique “stay and play” vacations at prominent TPC properties such as TPC Sawgrass and TPC Las Vegas.
“Booking a golf vacation in the States can be an arduous process,” said Lance Stover, PGA TOUR Senior Vice President, New Ventures. “In partnership with Golfbreaks, we can help showcase a better solution. Highly skilled agents that simplify the discovery and planning process at a better value is an incredible proposition. Coupled with our marketing reach and unique assets, we can help redefine what golf travel means to our fans.”
Golfbreaks will continue to be managed and operated by the existing and long-standing Golfbreaks leadership team. As a minority shareholder in the company, the PGA TOUR will also serve on the Board of the parent company, Golfbreaks Limited.