About the CEO

BRIAN ROLAPP

Brian Rolapp was named Chief Executive Officer (CEO) of the PGA TOUR in June of 2025. Rolapp joins the PGA TOUR after spending 22 years at the National Football League (NFL), most recently serving as the NFL’s Chief Media and Business Officer. He is widely regarded as one of the most influential executives in sports.

As the NFL’s Chief Media and Business Officer, Rolapp was responsible for the league’s commercial businesses, including broadcasting and media rights, NFL Media, sponsorship, advertising sales and consumer products. In addition, Rolapp led 32 Equity, the entity that makes investments on behalf of the League and its 32 owners. In this role, Rolapp has spearheaded some of the largest and most comprehensive arrangements with major corporations in NFL history.

Rolapp oversaw the March 2021 long-term agreements with media partners Amazon, CBS, ESPN/ABC, FOX and NBC for the distribution of NFL games over television and digital platforms. Additionally, Rolapp helped devise and implement the next phase of the premium product NFL Sunday Ticket with YouTube after almost 25 years on a satellite service. Rolapp also oversaw other media and licensing negotiations, including contracts with Apple, DraftKings, Electronic Arts, Fanatics, Netflix, Nike, Snapchat, Sony, X and more.

The NFL’s owned and operated businesses, NFL Media and NFL Films, also flourished under Rolapp’s leadership. Rolapp drove NFL Network and NFL RedZone distribution deals with the country’s largest television providers and more recently launched NFL+, the NFL’s new direct-to- consumer digital product. Rolapp helped NFL Films expand its programming relationships with Netflix, HBO/Max, Amazon and others. He also oversaw the formation of a new joint venture, Skydance Sports, announced in 2022 between Skydance Media, the NFL and NFL Films to create a premier global multi-sports production studio.

Before joining the NFL in 2003, Rolapp served as Director, Business Development for NBC Universal in New York, in which he was instrumental in NBC’s cable and new media strategies, including NBC’s acquisition of Vivendi Universal Entertainment’s cable assets USA Network, Sci-Fi and Trio. Rolapp was a member of the media investment banking team at CIBC World Markets prior to joining NBC Universal.

Rolapp is a graduate of Brigham Young University and the Harvard Business School. He is a member of Sports Business Journal’s Forty Under 40: Hall of Fame. Rolapp and his wife Cindy have been married for almost 30 years and have four children.