PGA TOUR and Adobe enter new multi-year sponsorship
New relationship focuses on creating a rich digital experience for fans; Adobe unveils innovative advertising campaign “PDF Like A Boss” on Golf Channel
February 24, 2019
- February 24, 2019
- Adobe will activate several campaigns through the TOUR sponsorship. (Courtesy of Adobe)
PONTE VEDRA BEACH, FLORIDA – The PGA TOUR has announced a multi-year marketing relationship with Adobe as the “Official Document Platform” and “Official Digital Experience Platform” of the PGA TOUR and PGA TOUR Champions. Adobe’s relationship with the PGA TOUR will focus on enhancing and personalizing the TOUR’s digital experience for fans, with a primary goal of creating engaging digital content through the TOUR’s various digital platforms.
“The PGA TOUR is proud to partner with Adobe as a leader in delivering compelling, relevant digital experiences at each step of the customer journey,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “We are excited to work with Adobe to continually improve our digital experience and to work with the Golf Channel and NBC to deliver new and innovative advertising applications that communicate Adobe’s messages to viewers across our season.”
This week at The Honda Classic, Adobe will run an innovative native advertising integration titled “PDF Like A Boss” on Golf Channel and NBC. Adobe debuted the campaign earlier this month at the AT&T Pebble Beach Pro-Am on Golf Channel. Adobe’s campaign, set against the backdrop of a putting green, is aimed at raising awareness among business leaders and office workers on how Adobe’s digital document and e-signature solutions can expedite and modernize formerly “paper-driven” processes in today’s workplace. The campaign was created entirely with Adobe Creative Cloud tools.
“The PGA TOUR has long been a fantastic customer for Adobe and provides a great platform to showcase the power of exceptional digital experiences,” said John Travis, vice president of brand marketing, Adobe. “We’re excited to expand our partnership with the PGA TOUR, and work together to reach an important audience – including C-Suite executives and business decision makers – in creative and innovative ways, across many channels."
Adobe will activate several campaigns through the TOUR sponsorship across the company’s three primary areas of business: Adobe Document Cloud, Adobe Experience Cloud and Adobe Creative Cloud. In addition, Adobe plans to host several customer engagement events throughout the year as part of the partnership, at select PGA TOUR tournaments and TPC Network golf courses.
“The PGA TOUR relies on Adobe and its diverse product offerings to create, edit, analyze and publish digital content,” said Scott Gutterman, PGA TOUR Vice President Digital Operations. “Adobe helps us be innovative and creative as we look for ways to reach new fans and engage our core fans.”