Skratch partners with CBS Sports Digital to create and distribute social golf videos
January 22, 2019
By Staff, PGATOUR.COM
- January 22, 2019
- Skratch and CBS Sports Digital will collaborate on content distribution and creation of new branded content. (Getty Images)
NEW YORK CITY – CBS Sports Digital and Skratch today announced a partnership to distribute Skratch’s social golf content across CBS Sports Digital properties, including CBSSports.com, CBS Sports HQ, CBS Sports apps, and CBS Sports social platforms.
This new deal will expand the reach of Skratch’s brand and content to more sports fans throughout CBS Sports Digital’s massive audience of nearly 70 million monthly unique users. As part of the partnership, all of the popular Skratch video programming, which provides a fun and irreverent look at the game, will be available at www.skratchtv.com. The two companies will collaborate on content distribution, creation of new branded content, and advertising/sponsorship opportunities.
In January, Skratch hired Sam Raeburn, a former vice president and general manager at VICE Sports. Raeburn will be charged with accelerating Skratch’s content production and revenue strategy.
“We are excited about what this partnership with CBS Sports Digital represents in terms of the continued growth of the Skratch brand,” said General Manager Sam Raeburn. “Skratch has seen consistent growth since launching and is achieving its goal to attract a millennial audience and reach a more diverse fan base. I’m excited to join Skratch and help lead the next phase of growth.”
Skratch’s highly shareable video programming includes the “Adventures in Golf” series with documentary filmmaker Erik Anders Lang, which explores unique and remote golf locations around the world and is currently in its third season. As part of the partnership, Skratch will continue to operate and expand its branded social media accounts.
“We’re very pleased to partner with Skratch to bring their unique and engaging content to our extensive audience of sports fans,” said Jeff Gerttula, Executive Vice President and General Manager, CBS Sports Digital. “The partnership will also provide exciting opportunities for advertisers to reach the next generation of golf fans.”