EMC assuming title sponsorship of Boston’s FedExCup Playoffs event
August 31, 2016
- August 31, 2016
- EMC Corporation has been a Founders Club partner of the Deutsche Bank Championship since 2003. (Keyur Khamar/PGA TOUR)
NORTON, Mass. -- EMC Corporation, a dedicated supporter of the Deutsche Bank Championship since becoming a Founders Club partner in 2003 and later a local presenting sponsor, will elevate its role to become title sponsor of the FedExCup Playoffs tournament beginning in 2017.
The tournament will continue as the second of four FedExCup Playoffs events with its traditional Monday finish on Labor Day weekend at TPC Boston. The official name of the tournament will be announced at a later date.
“We are very pleased to introduce EMC as the incoming title sponsor after lending such strong support as both a Founders Club partner and a local presenting sponsor of the Deutsche Bank Championship since the tournament’s inception in 2003,” said PGA TOUR Deputy Commissioner Jay Monahan. “As a locally based company, we have seen how committed and engaged EMC has been and how important the tournament is to their leadership team. We are confident the tournament will continue to build upon the significant success that has been achieved over the past 14 years.”
“Having been involved with this tournament since its inception 14 years ago, EMC is thrilled to elevate our longstanding partnership with the PGA TOUR and this outstanding Massachusetts-based FedExCup Playoffs event,” said Bill Scannell, EMC’s President, Global Sales and Customer Operations. “As the tournament’s new title sponsor, we are excited to continue our involvement with an event that has such a positive impact on the local charities, community and economy. This tournament has become a great Labor Day tradition for thousands of New England families as well as our customers and partners.”
The Deutsche Bank Championship was originally introduced in 2003 as the PGA TOUR returned to the Boston market for the first time since the last New England Classic was held in in 1998. With the introduction of the FedExCup in 2007, the Deutsche Bank Championship was elevated to its current position as the second FedExCup Playoffs event. In 2012, Deutsche Bank signed a four-year renewal, extending its sponsor commitment to this 14th and final year.
“We are extremely grateful to Deutsche Bank for its dedication and commitment to building the Deutsche Bank Championship into a premier event on the PGA TOUR and an exceptionally worthy component of the FedExCup Playoffs,” Monahan said. “We look forward to celebrating a highly successful final week with Deutsche Bank before transitioning to EMC as the new title sponsor.”
“Fourteen years ago, we were relatively new to the U.S. market and we saw an opportunity to establish a wonderful sporting event which would serve the New England community and help us grow our regional presence,” said Bill Woodley, Chief Executive Officer, Deutsche Bank Americas. "Now that we are well established in the U.S., and the tournament is part of the FedExCup Playoffs, we feel the time is right to transition the title sponsorship to our long-term partner EMC. We are confident that the tournament and the community will be well served by Bill Scannell and his team."
Rickie Fowler opens his Deutsche Bank Championship title defense tomorrow with a field of 98 players who advanced from The Barclays last week, the first of four FedExCup Playoffs events. Last year, Fowler edged Henrik Stenson by one stroke to claim his third career PGA TOUR victory. The top 70 players in FedExCup points from this week will advance to the BMW Championship outside Indianapolis, where the final field of 30 will be established for the FedExCup finale, the TOUR Championship in Atlanta.