Rolex, PGA TOUR extend sponsorship
March 17, 2015
- March 17, 2015
- (Stan Badz/PGA TOUR)
PONTE VEDRA BEACH, Fla. — The PGA TOUR and Rolex have announced an 11-year extension of Rolex’s broad sponsorship involvement with the TOUR that includes Official Marketing Partner designation and significant support of high-profile international events, including the World Golf Championships, The Presidents Cup, and World Cup of Golf.
“Rolex shares our strong commitment to excellence and we are extremely proud to continue our relationship with such an iconic international brand well into the future,” said Tom Wade, Chief Commercial Officer of the PGA TOUR. “Rolex has been a valued partner of the PGA TOUR since 2007 and over time the relationship has expanded globally to where it now includes some of the most important properties in professional golf.”
Rolex Director of Communication & Image, Arnaud Boetsch, said: “The extension of our partnership with the PGA TOUR is a natural step for Rolex. Through this partnership, Rolex has been in the unique position of being able to play a major part in the development of golf on a global scale over the years. We are delighted that this will continue for many more years to come.
“We look forward to continuing our support of the PGA TOUR, its members and golf in general.”
Elements of the extension include:
· Official Timekeeper of the PGA TOUR, Champions Tour and Web.com Tour
· Official Sponsor of all four World Golf Championships events
· Global Partner of The Presidents Cup
· Official Timekeeper of the biennial World Cup of Golf
· Official Sponsor of the CIMB Classic in Kuala Lumpur, Malaysia
· Official Partner and Timekeeper of the World Golf Hall of Fame & Museum.
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