The latest on the PGA TOUR's business through the 2023 TOUR Championship
4 Min Read
Here are the latest on the PGA TOUR's business through the 2023 TOUR Championship:
Delivering a product fans love to follow
● PGA TOUR-only broadcasts: 87 million unique domestic viewers with an average consumption of 71 minutes per week.
● PGA TOUR LIVE on ESPN+: 25 million subscribers, 60 percent of those subscribers are under the age of 35. From The Sentry through the TOUR Championship, more fans consumed PGA TOUR LIVE on ESPN+ in 2023 and 2022 than any other live sports content on the streaming platform.
● PGA TOUR social media platforms: 14 million followers averaging 31 years of age.
Enhancing our product and reaching new fans through innovation
● The 2024 PGA TOUR Season has been reimagined and offers fans a more exciting PGA TOUR than ever before:
○ Season starts in January at The Sentry, the first of eight Signature Events in 2024.
○ FedExCup Regular Season features 36 events over 31 weeks, with three FedExCup Playoffs events to follow.
○ Full Field Events offer play-in opportunities to Signature Events through “The Next 10” and “The Swing 5”.
○ FedExCup Champion will be crowned at the third Playoffs event, the TOUR Championship, held over Labor Day weekend.
○ FedExCup Fall features eight official PGA TOUR events as eligibility for 2025 is finalized.
● Broadcast innovations have included mic’d up segments with more than 40 players throughout the 2022-23 season on CBS, NBC, Golf Channel and ESPN+. Other enhancements include new camera angles/technology and access to once-off-limits areas of the tournament including scoring areas.
● Full Swing docuseries debuted on the streaming platform Netflix to its 230 million subscribers; Season 2 was greenlit within weeks of the release of season one.
● DraftKings Sports Book at TPC Scottsdale set to open in October of 2024.
● PGA TOUR Studios — 13 television studios at the TOUR’s Global Home — is set to open in 2025, which will enhance how professional golf is presented to fans.
● First season of TGL — a new golf league that merges technology and golf — will launch in 2024. Headliners in the 18-player league include Tiger Woods, Rory McIlroy and Jon Rahm. Three of six franchises have been sold: Los Angeles, Alexis Ohanian (Serena Williams, Venus Williams); Boston, Fenway Sports Group; Atlanta (Arthur Blank).
● Grant Thornton Invitational in December of 2023 will feature PGA TOUR and LPGA players competing in a mixed-team event.
● Investing significantly in the Korn Ferry Tour, PGA TOUR Americas and PGA TOUR University to identify the next generation of stars.
● Korn Ferry Tour recently partnered with Barstool for a four-day streaming coverage of the NV5 Invitational in Chicago; the most engaging tournament of the year for Korn Ferry Tour social channels and the fourth-most engaging event all-time.
Deepening and expanding partnerships with world-class companies
● $5B in sponsor commitments secured and $5B in media revenues secured through 2030.
● Longevity of relationships include 49 corporate partners who have been sponsors for 10 years or more, 28 at 15 years or more and 16 at 20 or more.
● AT&T is TOUR’s longest-running continuous title sponsor dating back to 1986. As a Signature Event in 2024, the AT&T Pebble Beach Pro-Am will feature 80 of the world’s best competing head-to-head on the weekend at Pebble Beach.
● FedEx has been a partner since 1986 and an umbrella sponsor of the FedExCup since 2007.
Advancing our mission to support charities and impact communities
● In 2023, the TOUR and its tournaments surpassed more than $100 million generated for inclusion-related initiatives, a goal announced in 2020.
● Not-for-profit tournaments under the PGA TOUR umbrella have donated more than $3.64 billion to support local organizations to date; on track to surpass record charitable numbers from 2022 ($203 million).
● The cumulative charitable impact projected by the end of 2023 is expected to exceed $3.8 billion and $4 billion by the end of 2024.
Participation and diversity within the game
● PGA TOUR and First Tee is culminating $200 million in a fundraising campaign that will modernize First Tee curriculum and provide further support to 150 U.S.-based chapters and seven international chapters.
● The PGA TOUR launched its Pathway to Progression player development program in 2023, a comprehensive effort to achieve greater diversity in golf through an increased focus on developing talent from diverse and historically underrepresented groups. The junior golf program will create competitively focused opportunities for the identification and support of highly talented junior golfers from underrepresented communities. The collegiate program – aligning with PGA TOUR and APGA Collegiate Ranking goals to provide top Black collegiate players with transitional support in the professional ranks – will elevate the level of awareness, competitive opportunities and education for HBCU golfers while providing tangible career development opportunities.