December 05, 2019
By Greg Monteforte, PGATOUR.COM
- Collection 0 combines golf and streetwear with styles traditional of the Three-Stripes brand. (Courtesy of adidas Golf)
From shoes to apparel, street culture continues to influence the world of golf fashion. The latest example of this is Collection 0 from adidas Golf.
Collection 0 is anything but your ordinary golf apparel line. It goes outside the box to redefine what performance apparel can look like on the golf course. This limited-edition capsule fuses golf and streetwear through lifestyle silhouettes that speak more to the traditions of the Three-Stripes brand than the iconic looks of the game of golf.
At a time when daily activities are becoming more seamless, Collection 0 shows how versatile golf fashion can be through streetwear-inspired pieces that incorporate top-shelf performance materials. All the pieces in the collection can easily transition from the 18th hole to the street without missing a beat.
“Golfers today expect to find apparel that provides them with everything they would need on the course – stretch, lightweight, moisture-wicking fabrics, protection from the sun, etc. – but they also expect to find unique elements of style and versatility within those pieces,” said Dylan Moore, senior creative director, adidas Golf.
While Collection 0 may be an adidas Golf collection, it was designed in collaboration with teams across the adidas network. This allowed designers from other categories to reimagine what golf apparel could be without any preconceived notions as to how it should look, feel or perform. The result is a collection that puts a modern spin on performance apparel for the course.
For those looking to abandon the typical ‘golf uniform’ look, Collection 0 is for you. Others may find it to be a more comfortable option for a practice session at the driving range. The collection finds itself on-trend with jacquard and dobby patterns, track suit stripes, and pops of a vibrant coral hue that are sure to cure the wintertime blues. The unique, seven-piece collection includes a crewneck sweatshirt, jacket, polos, shorts, and pants.
Collection 0 is available now at adidas.com and select retailers.