Inside the PGA TOUR
September 26, 2018
By Greg Monteforte, PGATOUR.COM
Inside the PGA TOUR
2018 Ryder Cup preview
adidas Golf continues to unveil new colorways of its TOUR360 shoe. The latest is a limited-edition version inspired by the iconic Ryder Cup trophy that will be awarded to the winning team Sunday in Paris. For more than 90 years the United States and Europe have exchanged the trophy. adidas Golf has captured the tradition, history, and pride of the biannual competition in this unique colorway.
This limited-edition TOUR360 shoe takes on the characteristics of the Ryder Cup itself with a cleated TPU outsole that resembles the wood grain finish of the trophy’s base. The metallic gold accents on the top plate are a tip of the cap to the top of the trophy. The clean design is completed with the adidas logo and the words “Limited Edition” stitched into the tongue in gold thread.
No matter which side of the pond fans are pulling for, adidas allows wearers to support their team with special sockliners. Each pair of shoes includes two pairs of sockliners—one for Team USA and the other for Team Europe. The sockliners are printed with the respective flags for each team along with the final scores of the Ryder Cup matches since 1979. This is intended to replicate the results engraved into the base of the trophy. The shoe also comes with a limited-edition shoe bag.
“We know how much the Ryder Cup means to fans all over the world,” said Masun Denison, global footwear director, adidas Golf. “It’s the most competitive event in golf and brings out a level of emotion that you don’t normally see in the sport. Possession of the Ryder Cup trophy is what both of these teams and fans are after, so we looked to it for inspiration when designing this TOUR360.”
adidas Golf introduced this generation of the TOUR360 last fall and Dustin Johnson promptly won his first tournament where he laced up the shoe. Since then, adidas has released several new colorways and special editions of the TOUR360 including models with colored BOOST midsoles and Primeknit uppers.