Off-course fashion found in the fairways
The story behind Rickie Fowler’s high tops and joggers
January 08, 2016
By Greg Monteforte , PGATOUR.COM
- When it comes to fashion, Rickie Fowler is no stranger to taking chances on the course. (Stan Badz/PGA TOUR)
If Rickie Fowler’s New Year’s resolution was to shake up the world of golf fashion, he certainly didn’t waste any time acting on it. Fowler arrived at Kapalua’s Plantation Course for the Hyundai Tournament of Champions for Tuesday’s practice round sporting custom cleated high tops and bespoke joggers from Puma Golf – a daring look that he has carried through to the competitive rounds.
Fowler has a history of going outside the box from a sartorial standpoint by introducing off-course fashion trends to the fairways. His signature flat-bill caps, caffeinated color palettes and aggressive patterns were directly inspired by style trends in extreme sports. Last year, he began integrating popular streetwear styles into his looks. He frequently traded the flat-bill cap for a five-panel design, and his go-to pants have been a slim-fitting six-pocket style. The high tops and joggers at Kapalua are just the latest examples of how he is drawing inspiration from streetwear.
So, where did the idea for Rickie’s bold look originate? From Fowler, himself.
“Each season we work closely with Rickie throughout the apparel and footwear development and design process to ensure we’re pushing the limits when it comes to both performance and style,” said Grant Knudson, Head of Footwear at PUMA Golf. “During a recent meeting, Rickie expressed interest in wearing a high-top cleated shoe that could be worn with more progressive apparel (joggers style pants). Our design team took inspiration from a prior PUMA high-top lifestyle shoe and combined it with the TITANTOUR IGNITE outsole. The result is a stylish, cleated performance high top that includes a lace + Velcro closure. The apparel team then matched this with a version of our six-pocket pant that has been custom tailored to a jogger silhouette.”
Keep in mind - Fowler isn’t the first PGA TOUR player to lace up a pair of high tops. The trend can be traced back to Keegan Bradley, who has been rockin’ custom Jordan Brand kicks for a couple of years. Michelle Wie wore a hot pink version of Nike’s iconic Blazer basketball shoe last summer, and Brooks Koepka was spotted cruising around The Plantation Course earlier this week in Nike’s yet-to-be-released Flyknit Chukka golf shoe.
Although Fowler’s high tops received a great deal of attention, the most unique aspect of his kit was the joggers. For those of you who are unfamiliar with the term ‘joggers,’ think about those old-school sweatpants with the elastic at the bottom. They first gained traction in the sneaker culture as a way of showing off high-priced basketball shoes. Then, they began finding their way into boutiques. Now, you can find joggers in nearly every collection being offered by sportswear, athleisure and high-fashion labels, and thanks to Fowler, you can now find them on the course.
As with any thing new and different, Fowler’s new look has been met with a ‘love it’ or ‘hate it’ reaction. One thing that you can’t deny is that Rickie and Puma Golf are keeping it fresh and creative. At a time when ‘growing the game’ has become the hottest buzz phrase in golf, Fowler’s style has served as a magnet to attract younger players to the game.
If you are looking to pick up Fowler’s new IGNITE high tops, you’ll need a bit of luck. Currently, the shoe and the pants were made only for Rickie and they are not available at retail, but Puma Golf is giving away a pair of the limited edition high tops. Click here to enter.
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