Mastercard extends sponsorship of Arnold Palmer Invitational
Longstanding marketing relationship with PGA TOUR will also continue
March 15, 2017
- March 15, 2017
- Mastercard extended its sponsorship through 2020 and has been the presenting sponsor of the tournament since 2004. (Chris Condon/PGA TOUR)
PONTE VEDRA BEACH, Fla. -- Mastercard, the PGA TOUR and Arnie’s Army Charitable Foundation today announced an extension of Mastercard’s sponsorship of the Arnold Palmer Invitational presented by Mastercard through 2020. Mastercard has been the presenting sponsor of the tournament since 2004.
The announcement comes as significant enhancements are being implemented to further elevate the stature of the Arnold Palmer Invitational presented by Mastercard, scheduled for March 16-19. These include a purse increase to $8.7 million for the 120-player field, representing an increase of $2.4 million; a three-year winner’s exemption over the standard two years; and the implementation of Arnie’s Army Charitable Foundation as the host organization. Arnie’s Army was created to honor Arnold Palmer’s legacy of giving back by investing in the well-being and development of children and youth, including the tournament’s longstanding support of the Arnold Palmer Hospital for Children and the Winnie Palmer Hospital for Women & Babies.
Additionally, broadcast partners Golf Channel and NBC Sports, in collaboration with Mastercard, will celebrate the untold contributions Palmer made to golf and society through their telecasts and promotion of the tournament. Palmer, who passed away on September 25, 2016 at the age of 87, was the long-time host of the tournament, which moved to his Bay Hill Club & Lodge in Orlando in 1979. The tournament officially adopted his name in its title in 2007.
“We are extremely pleased to announce the continuation of Mastercard’s dedicated support as we begin a new chapter at Arnold’s tournament with these important enhancements and the celebration of his remarkable life and contributions,” said PGA TOUR Commissioner Jay Monahan. “Arnold meant so much to so many people worldwide, and the Arnold Palmer Invitational presented by Mastercard is such an important part of his legacy. Through the ongoing support of Mastercard and our broadcast partners Golf Channel and NBC Sports, we will continue to honor Arnold’s memory throughout tournament week and all that he represented.”
“Mastercard is proud of the truly collaborative relationship we have built with the PGA TOUR and the API over the past 14 years,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “As the pinnacle of our PGA TOUR partnership, we look forward to continuing to honor Mr. Palmer’s legacy through our support of his tournament as well as the Arnold Palmer Hospital for Children, the Winnie Palmer Hospital for Women & Babies, and Arnie’s Army."
Separately, Mastercard and the PGA TOUR have extended their exclusive marketing relationship as the Official Payment System of the PGA TOUR through 2022. Dating back to 1995, the relationship will continue to focus on further providing Mastercard cardholders unique golf experiences, privileged access to select PGA TOUR tournaments and properties, golf-related savings and offers, as well as an enhanced payment experience at TOUR events. The PGA TOUR is integrating Masterpass, the digital payment service from Mastercard, and has enabled contactless payments and Qkr! with Masterpass, an app providing an efficient way to order and pay for food and drinks at PGA TOUR tournaments throughout the US.
“Mastercard has been a valuable partner of the PGA TOUR for more than 20 years and has done a terrific job of utilizing our relationship to implement innovative programs to benefit its cardholders,” said Tom Wade, Chief Commercial Officer of the PGA TOUR. “We are excited to announce this extension and to work with Mastercard to further enhance the golf experience for its cardholders.”