October 29, 2018
By Jonathan Wall, PGATOUR.COM
- A new generation of Titleist Pro V1 and Pro V1x made its debut on Monday in Las Vegas.
The next generation of Titleist's Pro V1 and Pro V1x golf balls made its debut on Monday in Las Vegas at the Shriners Hospitals for Children. This week marks the beginning of Titleist's TOUR seeding and validation process, which brings an end to the two-year development cycle and allows players to test the finished prototypes for the first time.
"Earning final validation from the best players in the world ensures that new products are faithful to the Titleist brand promise of innovation, performance, consistency and quality excellence," Titleist said in a release.
Titleist typically uses the event at TPC Summerlin, as well as the next few stops on the TOUR schedule, to gather feedback on both models and fit players before they move from the prototype stage to retail offerings in late January.
Since Pro V1 was first introduced in 2000, the ball has gone from one model to two (Pro V1and Pro V1x) over the last 18 years and has undergone some significant changes along the way to becoming the most played ball in golf.
A total of 13 players in the 2016 Shriners field put prototypes in play for the first time, including Jimmy Walker, Charles Howell III and Charley Hoffmann. John Huh (Pro V1) and Cameron Smith (Pro V1x) produced top-10 showings with the new balls.
Titleist typically waits until the official launch to provide details, but it's possible player feedback could come out in the coming days regarding the differences between the soon-to-be-released balls and their predecessors. Due to the success of both balls, it's safe to assume Pro V1 will remain a three-piece multilayer and Pro V1x a four-piece multilayer.
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