Even successful club designs can use a fresh look. Feedback on one of Axis1 Golf's most popular putter models led the company to scale down the back heel section to give it a more traditional look at address.
The Axis1 Tour putter was introduced last season at the CareerBuilder Challenge and has been tested and used by a number of TOUR and Web.com Tour players, including Cameron Percy and Brad Elder.
"We've taken the technology and put it in a more compact package," said Phil Long, vice president of Axis1 Golf. "We had guys constantly asking us how we could make the face smaller. Where the other putter has a bigger heel, we've taken it and trimmed it down to make it a little more traditional looking, but with the same technology."
The 350-gram head is milled from 304 stainless steel — the previous version was milled from 17-4 stainless steel — and comes in a black ion plated finish (Tour-B) and silver finish (Tour-S).
While the heel design has changed slightly, the putter is still touted as the "world's first and only perfectly balanced torque-free and toe up putter." To get it to balance properly, weight had to be repositioned — a weight was added to the toe to keep the head perfectly tuned — within the heel and toe.
The torque-free design helps place the center of gravity right on the center of the face and aligned with the axis of the shaft. What that means for golfers is that the putter face shouldn't open up at impact, improving accuracy and consistency.