May 21, 2016
By Jonathan Wall, PGATOUR.COM
- PXG's new facility in Scottsdale will act as world headquarters and boasts a research and design wing along with a build shop that houses five assembly cells. (Jonathan Wall)
SCOTTSDALE, Arizona — Motorcycles. Professional athletes (Billy Horschel, Larry Fitzgerald, Brian Urlacher and Jonathan Ogden) and celebrities (George Lopez). Politicians. These were just a few of the sights that greeted guests as they strolled through Parsons Xtreme Golf's new 35,000 square foot facility for the first time.
Over the last 18 months, PXG has gone from a relative outsider to one of the hottest names in the equipment industry. On Thursday evening, Dr. Bob Parsons, the founder of PXG and web domain GoDaddy, solidified the company's place within the golf industry with the grand opening of a new world headquarters in Scottsdale.
The new digs are a significant upgrade from the small research facility at Scottsdale National Golf Clubs — there was also a stint at a Harley Davidson dealership — PXG had been working out of since it opened last year.
Considering how quickly PXG has taken off in the last 18 months, the move to a larger facility was necessary to keep up with recent demand for the company's clubs that currently retail for upwards of $2,500 for a set of irons.
"We got club inventory last June and started advertising in September," said Parsons. "If you look at our club sales for May, we're at a $42 million-dollar-a-year run rate already. Before you know it, we expect to be a $100 million-dollar-a-year company."
The new facility in Scottsdale will act as PXG's world headquarters and boasts a research and design wing along with a build shop that houses five assembly cells with 1-3 person teams at each cell, led by a master club builds with more than 15 years of experience. There are no dedicated cells at PXG, which means the same builders not only build clubs for consumers but TOUR players as well.
Each order flows through the manufacturing process as a whole until completed (no separation or batching) and goes through multiple quality checks before the clubs are packaged and shipped directly from the facility.
Along with housing R&D and club assembly, the world headquarters will also act as PXG's first consumer retail outlet with a front showroom that features apparel and equipment that can be purchased on-site.
For golfers that want the full fitting experience, there are three fitting bays that include a state-of-the-art golf simulator and Foresight Sports' GC2 camera-based launch monitor.
There's also a putting lab that makes use of two separate technologies: Quintic Ball Roll and V1's software and camera system. Quintic is a high speed camera based launch monitor that's designed and optimized for putting while V1 provides fitters with the ability to measure shaft lie angle and shaft lean both at set up and impact positions.
"This is my first time here and it's really impressive," said TOUR winner and current PXG staffer, Ryan Moore. "It's the kind of experience we normally go through when we get fits for clubs. You get everything analyzed to make sure the set is best suited for your game. I think it will be fun for golfers to come here and go through the same process."
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