PONTE VEDRA BEACH, Florida – The PGA TOUR on Tuesday unveiled the Deane Beman Den, dedicating the previously known den space inside the Global Home in honor of former Commissioner Deane Beman and his lasting impact on the organization and the game of golf.

Located on the first floor of the Global Home, the space celebrates the three defining phases of Beman’s remarkable career: decorated amateur, four-time PGA TOUR winner and transformational commissioner.

“It’s incredibly meaningful to see these different periods of my life brought together in one place,” said Beman. “The PGA TOUR has always been about people – players, staff, partners and fans – and I’m grateful to have been part of its growth. I hope this space reflects the spirit of collaboration and ambition that defined those years.”

The moment marked an historic occasion for the organization, as Beman stood alongside his successor Tim Finchem, current Commissioner Jay Monahan and PGA TOUR CEO Brian Rolapp – bringing together the TOUR’s leadership across four eras for the first time. During the all-staff gathering today at the Global Home, Rolapp and Monahan spoke about Beman’s impact and invited him to share stories from the three stages of his life represented inside the Den, highlighting the career that shaped the modern PGA TOUR. Judy Beman and Holly Finchem were also in attendance for the occasion.

“Deane set a standard for leadership that continues to guide this organization,” said Monahan. “From establishing THE PLAYERS Championship to building a competitive structure that created opportunities across generations, his vision fundamentally shaped the PGA TOUR. The Deane Beman Den ensures that everyone who walks through our headquarters understands the foundation upon which we continue to build.”

Beman served as PGA TOUR commissioner from 1974 to 1994, a 20-year tenure that transformed the TOUR’s competitive and business landscape. During his leadership, the TOUR’s assets grew from approximately $400,000 to nearly half a billion dollars, driven largely by groundbreaking television agreements that elevated professional golf’s reach and visibility worldwide.

Inducted into the World Golf Hall of Fame in 2000, Beman also received the PGA TOUR Lifetime Achievement Award in 2007. His contributions extended beyond the creation of THE PLAYERS Championship, establishing the Senior PGA TOUR, now PGA TOUR Champions, and the Ben Hogan Tour, now the Korn Ferry Tour, creating a defined pathway to the PGA TOUR for up-and-coming professionals. In 1979, he secured 415 acres in Ponte Vedra Beach for $1 – land that became TPC Sawgrass and the TOUR’s permanent headquarters beginning in 1982.

Today, events across all Tours have contributed more than $4 billion in charitable giving – an enduring reflection of the model Beman helped strengthen and scale. The Deane Beman Den joins the Commissioner Tim Finchem Library at TPC Sawgrass as permanent tributes to the leaders who pioneered unprecedented growth for the PGA TOUR.

Inside the Deane Beman Den, three custom sections are displayed to showcase each distinct phase of Beman’s career. Cabinet installations represent his amateur achievements – including his U.S. Amateur and British Amateur titles – his four PGA TOUR victories as a player and artifacts from his two decades as commissioner. A complementary wall features archival photography and curated captions from pivotal moments across those eras.

Designed to feel welcoming and reflective of the culture Beman fostered during his tenure, the Deane Beman Den serves as both an homage to his accomplishments and a lasting gathering space within the TOUR’s headquarters.

The unveiling concluded with a commemorative photo of Beman alongside Finchem, Monahan and Rolapp in front of the Deane Beman Den, symbolizing the continuity of leadership that has strengthened the PGA TOUR across generations.