Social Activation
Reach beyond traditional advertising with branded content and sponsored messaging across our channels. Utilizing partnerships with our brand handles grows awareness among new potential customers with our trusted and reputable brands to increase authenticity and trust.
What are you getting?
- Tailored Strategy: Create ads that can be optimized to meet the client's goals and target audience, leveraging platforms like Instagram, Facebook, and TikTok.
- Creative Content: High-quality static, video, and carousel ads are crafted to captivate audiences and effectively convey the client's message.
- Platform Expertise: Specialized knowledge ensures maximum impact on each platform, optimizing ad placements, understanding algorithms, and employing best practices.
- Results-Oriented Approach: Detailed performance tracking and continuous optimization drive high user engagement, delivering measurable outcomes for the client's campaign.
Specifications for Facebook and Instagram:
| Copy Specs: | |
| Body: | 125 characters |
| Headline: | 27 characters |
| Description: | 27 characters |
| Image Specs: | |
| Square: | 1080 x 1080 px |
| Vertical/Story: | 1080 x 1920 px |
| Video Specs: | |
| Square Size: | 1080 x 1080 (1:1) |
| Vertical Story/Reel Size: | 1080 x 1920 (9:16) |
| Length: | 6s, 15s, 30s |
| File Size | Up to 4GB |
| File Type: | .mp4, .mov |
Specifications for Tik Tok:
| Ad Size: | 1080 x 1920 px (9:16, portrait) |
| File Max: | Up to 4GB |
| File Type: | .mp4, .mov, .mpeg, .3gp, or .avi |
Requirements from the client:
- New FBIG advertisers will require permission to advertise as a branded content partner for organic and/or paid social.
- Permission can be granted via Meta Business Suite or Instagram. See managing permissions process below. - All dark social creative must adhere to Tour brand guidelines. See brand guidelines below.
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