January 10, 2019
By Andrew Tursky, PGATOUR.COM
- Artisan Golf has finally launched its website and online store. (Artisan Golf)
Golf club-making veterans Mike Taylor and John Hatfield started Artisan Golf in 2017. The company’s headquarters is in a familiar location in Fort Worth, Texas, in a building formerly known as Nike’s “The Oven,” where Taylor and Hatfield used to craft golf clubs for the company and its athletes. Nike exited the hard goods industry in 2016, after which Taylor and Hatfield started making high-end Artisan Golf putters and wedges out of the same shop.
In 2018, Patrick Reed won The Masters with a pair of custom Artisan Golf wedges in the bag, putting the company on the map to the mainstream equipment audience. The problem was, Artisan Golf didn’t have a website or a store for mainstream consumers to purchase product. The best way to reach Artisan Golf for a custom order, aside from contacting Taylor or Hatfield directly by phone/email, was on its Instagram account via direct message.
Flash forward to 2019, and Artisan Golf has announced a website and online store where consumers can purchase products. Purchasing a product from Artisan may look a bit different than the mainstream buyer is used to, however.
“We believe in creating a personal relationship with each and every player,” Taylor and Hatfield say on the new website. “Each product we offer is machined, polished, finished, and assembled by our small team of industry veterans after meeting and consulting with each player.”
For the wedges, which are handcrafted by Taylor, consumers fill out a “wedge inquiry form” to insert contact information and the products of choice. The right-handed only wedges range from 45-61 degrees. Per the website, the forged carbon steel wedges are, “Made to order after consultation with each player. Due to the custom nature of our products, there is a wait list for new players.”
The putters, which are handcrafted by Hatfield, have multi-material constructions that use titanium and tungsten. They’re available in four different models – a 0117 (square-bumper blade), a 0217 (saddleback bumper blade), a 0318 (square mallet) and a 0418 (round mallet). The putters are also available in left-handed models, according to the website.
With the custom putter orders, golfers choose head shape, hosel, milling depth on the face, hand polish (round or square bumpers), sightline, finish, stamping customization, specs and headcover. The putters start at $900 with a satin finish.
Each of the products comes with its own serial number.
“Each club we make is identified with a serial number which includes your lifetime player number," the company explained on its website. "This player number is tied to your build folder in our archives and tells us exactly what we have made for you. This makes reordering or modifying specs simple.”
The website also sells custom headcovers and hats separately.
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