PGA TOUR partners with STATS for leaderboard scoring data, fantasy game

January 03, 2013

PONTE VEDRA BEACH, Fla. -- The PGA TOUR and STATS LLC announced on Thursday the designation of STATS as an official distributor of leaderboard scoring data for all PGA TOUR, Champions Tour and Tour events. STATS will also be creating two new fantasy games for PGATOUR.COM beginning in 2013.
“STATS is the leader in the business of data distribution and we look forward to working with their team to expand the availability of our scoring data to sports fans,” said Paul Johnson, PGA TOUR Senior Vice President of Strategic Development, Digital Media and Entertainment. “Live scoring and other information gathered through our ShotLink system have become a staple of and our other digital platforms and is an extremely popular element for our dedicated fans. By broadening the availability of scoring data, we see an opportunity to grow interest in our players and our sport. We’re also very excited to utilize STATS’ expertise to build our fantasy golf options on”
The PGA TOUR is in a unique ownership position with the data collected at its tournaments through ShotLink. The multi-year agreement enables STATS to license and distribute the TOUR’s hole-by-hole information to broadcast, print, online and other media outlets around the world. STATS is a subsidiary of two global media enterprises -- The Associated Press and News Corporation -- and is a leading provider of sports content internationally.
“Our global client base has a strong appetite for PGA TOUR content. We are excited to begin distributing the in-progress feed to clients and our team is already preparing for the 2013 fantasy golf season,” said Steve Byrd, Executive Vice President at STATS. “In addition, we look forward to sitting down with the TOUR and exploring new ways to utilize their innovative ShotLink data via interactive tools, widgets and games.”
The PGA TOUR will also debut two new fantasy games in 2013. One is a season long contest that requires fans to select a team of 4 golfers each week, using each golfer a maximum of 10 times over the entire season. A second contest features bracket selections for the World Golf Championships-Accenture Match Play Championship, February 20-24.
STATS is providing turnkey operations management for both games including development, web hosting, technical operations and customer service.