GE becomes Official Marketing Partner of the PGA TOUR

March 23, 2011
PGA TOUR staff

PONTE VEDRA BEACH, Fla. -- GE and the PGA TOUR announced a new three-year Official Marketing Partnership that advances GE's healthymagination commitment in local communities by bringing PGA TOUR players and consumers together with GE innovations that increase access and improve quality and efficiency around the world. Healthymagination innovations will be showcased at eight PGA TOUR events in 2011 -- on the course through on-site exhibition and for audiences watching at home.

GE becomes the Official Medical Diagnostic Imaging Equipment Sponsor and Official Electronic Medical Records Management Solutions Sponsor of the PGA TOUR, Champions Tour and Nationwide Tour.

"The PGA TOUR is very excited to partner with GE and healthymagination," said Tom Wade, PGA TOUR chief marketing officer. "GE is a dynamic company that is bringing its innovation and knowledge to the PGA TOUR in an exciting, interactive way. We see this as an opportunity to educate both our players and our fans about their own health in a fun and creative way. We're grateful for GE's support of the PGA TOUR and look forward to working together in the coming years."

PGA TOUR members Jim Furyk and Sean O'Hair have joined GE as ambassadors for the healthymagination program. They will help activate the partnership with consumers and media.

"We are eager to partner with the PGA TOUR as well as Jim Furyk and Sean O'Hair as another step forward in our healthymagination commitment to deliver better health to more people," said Mike Barber, vice president of healthymagination. "Through the PGA TOUR sponsorship, GE will share high-tech innovations -- like ultrasound, MR and Lunar body composition testing -- with millions of consumers."

The GE Pavilion will be present at eight tournaments this season, beginning with this week's Arnold Palmer Invitational presented by MasterCard, and feature interactive technology and activities for fans. These include:

Golf Swing Analyzer- Showcases the mechanics behind your golf swing, focusing on muscle use Swing Upload Zone -- Enables uploading of fans' swing analyzer videos to Facebook and email Body Composition Scanning -- Provides a body composition analysis on GE's Lunar technology Healthy You-- Offers a self-guided educational experience that includes topics such as golf instruction, fitness and nutrition

The GE Pavilion also will be present at the Wells Fargo Championship, Crowne Plaza Invitational at Colonial, AT&T National, The Greenbrier Classic, The Barclays, Deutsche Bank Championship and THE TOUR Championship presented by Coca-Cola.

In addition to the fan experience, GE's Lunar technology will be made available to players on the PGA TOUR and Champions Tour. This technology provides a detailed analysis of bone health and body composition, providing athletes a better understanding of how diet, lifestyle and exercise programs are influencing their body's make-up.

GE launched healthymagination in May 2009 to focus on achieving sustainable health through innovation by lowering costs while improving quality and access. Through healthymagination, GE is committed to making better health a reality by changing the delivery and economics of healthcare with simpler, easier-to-use technologies; more portable, miniature devices; and tools to help hospital customers serve patients better and at reduced costs.