Oriental Albatross signs deal for TOUR stores in China

October 12, 2010
PGA TOUR staff

BEIJING -- Oriental Albatross (Beijing) International Trade Co., Ltd , a leading company specializing in marketing and retailing golf products via e-commerce (http://www.100golf.cn/), announced that it has signed an agreement with PGA TOUR and Global Brands Group to become the exclusive PGA TOUR Licensed Store Operator throughout the People's Republic of China.

The official launch of PGA TOUR brand in China and also the Grand Opening Ceremony of PGA TOUR (China) Junefield Flagship Store happened in late September. Together with PGA TOUR and Global Brands Group, Oriental Albatross hosted high officials from the China golf industry, stars of literature and art, athletes and VIP customers of 100golf to participate in the Grand Opening Ceremony. Special guests included General Manager of www.sina.com Chen Tong, General Manager of Beijing Junefield (Sogo) Department Store Xiang Xianyong, and Mark Matheny of Global Brands Group, representatives of China Golf Celebrities Team, to name a few.

PGA TOUR is a membership organization of professional golfers (including 78 active members from 19 nations outside the United States), made up of the world's very best. It co-sanctions more than 100 official events annually between the PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR is followed enthusiastically by fans around the world, not least in China, where the TOUR is recognized as the leading professional golfers association in the world.

The TOUR has also influenced golfers around the world with its upstanding brand values of integrity, sportsmanship and charity. PGA TOUR projects a strong positive image in sports, and its member players are viewed as positive role models for golfers and their families.

" We are absolutely thrilled to have teamed up with a partner like Oriental Albatross," said Tim Hawes,

Tim Hawes, Senior Vice President of Retail Licensing at PGA TOUR. "Their dedication to detail and commitment to excellence is consistent with all the things that the PGA TOUR brand has come to be known for around the world."

Said LiU Yongmao, Chairman of Oriental Albatross (Beijing): "Since founding www.100golf.cn in 2006, the company's vision has been to deliver its business in such a way as to achieve '100 percent professional, 100 percent service and 100 percent Value.' 100golf.cn is a market leader in the e-commerce golf retail space in China and is now ready to bring to Chinese consumers authentic and credible PGA TOUR Licensed Products via its network PGA TOUR retail store formats.

"In this strategic partnership with PGA TOUR and Global Brands Group, Oriental Albatross is looking to open 180 PGA TOUR Shops which will be located in key cities and famous golf clubs all over China. The PGA TOUR represents the world's highest level of golf and embodies the values of integrity and great sportsmanship; we are excited to be associated with the TOUR."

In addition, Liu is excited that Golf will return to the Olympics at the Summer Games in Rio de Janeiro, Brazil in 2016. Golf symbolizes "Green, Oxygen, Sunshine and Friendship", which ensures that as a sport and a pastime, it will most certainly gain more and more popularity in China.

"With 100golf setting the precedent by offering such a strong consumer proposition via its e-commerce platform, Oriental Albatross can now add the PGA TOUR stores and product to the goods and services it offers to China's golfing community." Liu said. "And in this way, Oriental Albatross can contribute positively to promote golf culture and the game in China."

Mark Matheny, CEO and Co-Chairman of Global Brands Group, added: "Global Brands Group is one of the world's leading product licensing, brand management and retail development partners for some of the world's pre-eminent sports, entertainment and lifestyle brands. Since acquiring in January 2007 the rights to represent PGA TOUR business globally (outside of the U.S. and Japan), GBG has both developed a PGA TOUR-specific retail environment where authentic and credible PGA TOUR Licensed Products can be merchandised, as well as expanded the range of merchandise on offer.

"We are delighted to have the privilege to bring the PGA TOUR Shops to China, the first of its kind outside the US. To launch such a globally iconic golf brand with an experienced and dedicated organization such as Oriental Albatross is extremely exciting for our company. The launch of PGA TOUR Shops which will carry a wide array of quality PGA TOUR licensed merchandise, both performance and casual, is a big step forward in our strategy to expand our footprint in the golf market in China. On behalf of the entire GBG team, I'd like to congratulate Mr Liu and his team on the Grand Opening and express our appreciation for their hard work and commitment to the partnership."