PGA TOUR extends broadcast rights with Viasat through 2015August 02, 2010
PGA TOUR staff
PONTE VEDRA BEACH, Fla. -- The PGA TOUR and Viasat announced a five-year extension of their partnership Monday that continues television coverage of PGA TOUR golf in Scandinavia and the Baltic states, and adds Russia and Bulgaria. The extension runs through 2015.
Viasat, the leading sports broadcaster, has held PGA TOUR broadcasting rights for more than 10 years.
The PGA TOUR will continue to be broadcast live in Scandinavia (Sweden, Denmark, Norway and Finland) and the Baltics (Estonia, Latvia and Lithuania) on Viasat Golf, a pay cable and satellite channel. Additional coverage is provided on Viasat Sport and Viasat Sport HD in Sweden and Norway, Nelonen Sport in Finland and TV 2 Sport and TV 2 Sport HD in Denmark. The new contract also adds coverage on Nova Sport in Bulgaria and Viasat Sport East in Russia.
"PGA TOUR golf is one of world sport's hottest properties and already provides the backbone of our dedicated golf pay-TV channels, as well as a key part of the content offering on our broader pay-TV sports channels," said Hans-Holger Albrecht, President & CEO of Modern Times Group MTG in Sweden, which owns Viasat. "We are also able to maximize the value of the rights by airing coverage on our free-TV channels. Securing these important rights until the end of 2015 reinforces our position as the leading premium pay-TV operator in the Nordic region, and follows the recent deals that have made us the only broadcaster to be showing English Premier League football across Scandinavia and in Bulgaria."
"We are very pleased to extend our partnership with Viasat over the next five years," said Tim Leisure, PGA TOUR Senior Vice President, International Television. "The PGA TOUR has had a considerable following in Scandinavia, in particular, for a number of years due in large part to the number of Swedish players who have joined the PGA TOUR and enjoyed success, including five-time winner Jesper Parnevik, 2009 PLAYERS Championship winner Henrik Stenson and recent RBC Canadian Open champion Carl Pettersson."