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Equipment Report

July 17 2013

4:57 PM

TaylorMade unveils Muirfield logo

TaylorMade once again released a new logo for a major championship. (TaylorMade)

By Jonathan Wall, PGATOUR.COM Equipment Insider

For the past 10 years, TaylorMade has unveiled a unique logo at each major to commemorate the event. Each item in the image has a special meaning, and this year's The Open Championship logo is no different.

Here's a guide to the British Open logo:

1. According to TaylorMade, the book symbolizes the original 13 Rules of Golf, which were written in 1744 by the Gentlemen Golfers of Leith, now known as the Honorable Company of Edinburgh Golfers, for the group's first championship.

The HCEG changed its base over the next 150 years before settling at Muirfield, site of the 2013 British Open, in 1891.

2. The arrows are a nod to Dr. John Rattray, a surgeon and avid archer, who was the first club captain and winner of the group's first championship — the field only included 11 players — in 1744.

3. Built in 1891, Muirfield's clubhouse enforces a strict dress code that requires members and guest to wear "gentleman’s lounge jacket and tie” in the dining room and smoking room. Hence the jacket and tie in this year's image.