PGA TOUR Champions, James Hardie establish Caddie Appreciation Program
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Caddies at the Mitsubishi Electric Championship wearing James Hardie hats. (Photo Credit PGA TOUR Staff)
New year-long program to begin at Mitsubishi Electric Championship at Hualalai
Ponte Vedra Beach, Fla. – PGA TOUR Champions and James Hardie announced Tuesday a new partnership, the Caddie Appreciation Program, which rewards participating PGA TOUR Champions caddies who wear official James Hardie logoed headwear throughout the 2024 PGA TOUR Champions season.
“Caddies are crucial to the success of the golfers on our Tour and this new program provides a way to reward them for their often-unheralded hard work,” said Miller Brady, president of PGA TOUR Champions. “We’re grateful to James Hardie for their partnership in launching the Caddie Appreciation Program and look forward to seeing caddies on PGA TOUR Champions representing James Hardie’s brand all year long.”
“The player and caddie relationship is one of the truest forms of partnership in all of sports,” said Aaron Erter, CEO of James Hardie. “Our 5,000 employees strive to emulate that sense of partnership in their work every single day in pursuit of our purpose, Building a Better Future for All™. We’re proud to sponsor this program with PGA TOUR Champions.”
The Caddie Appreciation Program will begin with next week’s Mitsubishi Electric Championship at Hualalai — the first event of the 2024 PGA TOUR Champions season — and will run through the season-ending Charles Schwab Cup Championship.
Caddies participating in this new program must wear official James Hardie logoed headwear on an officially branded PGA TOUR Champions hat during each competition and pro-am round. Caddies must wear James Hardie-logoed headwear in a minimum of four events in 2024 to be eligible for the plan.
Participating caddies will receive one point for every competition round and one point for every pro-am (regardless of whether the caddie’s pro plays in one or two pro-ams). For every five events that a participating caddie wears James Hardie headwear this season, they will earn an additional 10 points.
Following the conclusion of the 2024 PGA TOUR Champions season, the total points accumulated by all eligible caddies will be divided and earnings split among the group.