Video On Demand
What are you getting?
Align your brand with premium PGA TOUR video content across all of our on-demand platforms (responsive web & apps). Advertising opportunities consist of run of platform inventory (sold on CPM) or franchise sponsorships (sold on a flat rate and on share of voice basis). Options include 6-30 second video content within the PGA TOUR'S TOURCAST platform, video content on-site and in-app, and within the app's new 'Story' feature.
Creative Best Practices
The brand promoted in the creative stays presents. Logos are outlines in separate colored backgrounds and brand text is often bold/colored. The user should never lose track of the brand promoting the creative.
Integration of video within creative helps elevate the creative and promotes further engagement beyond a ‘click’ with a user; captures longer attention time and helps promote brand storytelling. When implementing video assets in high impact ad-slots, please deliver video assets separately from the PSD file.
Strong product imagery or brand graphic treatment. Allow your brand to standout with clean photography that feels native to the ad unit and the website.
Typography intersects well with the colors and graphics incorported in the creative; the strategy helps the text standut and not be cluttered by the imagery/graphics incorporated in the creative. Simple headlines that stand out, grabbing the user’s attention led to higher engagement.