Scorecard

What are you getting?

Premium high-impact leaderboard placement in an extremely traffic location. As a part of the high-impact bundle, the scorecard serves in tandem with the homepage mid-content and top positions for mobile, tablet, and desktop users. The scorecard position is often bundled with our other High Impact offering, sharing the same rich media options, as well as PSD design template.

Standard Dimensions:

• Desktop: 970x90, 728x90

• Tablet: 320x100

• Mobile: 320x100

Rich Media Dimensions:

• Responsive based on user device and PSD template build out

PSD Template - REQUIRED For Rich Media Build

Please provide layered, organized PSD files to allow for interactive animation and responsive scaling; Separate branding and messaging from the background image. Fonts: .otf, .ttf. Lead time Minimum 10 business days.

PSD File Requirements

• Image Canvas Sizes: 970x110, 704x120, 335x120

• Image Files .jpg, .png, .gif

• If Animated: Layered, organized PSD files to allow for additional interactive animation and responsive scaling; Separate branding and messaging from background image.

• Logo File Type: .svg, .eps

• Font File Type: otf, .ttf

Rich Media Video Asset Requirements

• Resolution 1080p - 1920 x 1080

• File Type .mp4, .mov

• Recommended Length 6 - 15 seconds

• Codec H.264 MP4 & VP8 WebM, MOV, AVI

• Audio Bitrate 128 kbps minimum

• Audio Codec AAC / MP3 / MP4

Creative Best Practices

PSD Design File - Photoshop Template

As a part of our design process, the PGA TOUR requires clients to submit a layered photoshop file including all assets, text files, logos, and more. This is the most efficient & effective way to bring designs to life on PGATOUR.COM. Complete each required canvas size in the PSD to utilize ads on all platforms, including; desktop, mobile, and tablet.

Brand

The brand promoted in the creative stays presents. Logos are outlines in separate colored backgrounds and brand text is often bold/colored. The user should never lose track of the brand promoting the creative.

Video Integration

Integration of video within creative helps elevate the creative and promotes further engagement beyond a ‘click’ with a user; captures longer attention time and helps promote brand storytelling. When implementing video assets in high impact ad-slots, please deliver video assets separately from the PSD file.

Imagery

Strong product imagery or brand graphic treatment. Allow your brand to stand out with clean photography that feels native to the ad unit and the website.

Typography

Typography intersects well with the colors and graphics incorporated in the creative; the strategy helps the text stand and not be cluttered by the imagery/graphics incorporated in the creative. Simple headlines that stand out, grabbing the user’s attention led to higher engagement.