Sales & Marketing
Online Advertising & Promotion
The PGA TOUR enjoys significant marketing relationships with some of the world's leading corporations. These strategic corporate relationships offer clients the opportunity to build their brands through an association with the PGA TOUR, one of the leading sports organizations. The PGA TOUR acknowledges the support of our corporate partners and their contributions to the growth of the game and to the PGA TOUR's total charitable donations of more than $2 billion.
Aflac is the "Official Supplemental Insurance Sponsor" of the PGA Tour and Champions Tour. Aflac provides insurance products that pay cash benefits directly to policyholders, unless assigned, to help with out-of-pocket expenses when they are sick or hurt.
Aflac will activate marketing programs across multiple PGA TOUR platforms; including tournaments, golf experiences and access to the national network of TPC courses. Additionally, Aflac will integrate its well-known "Aflac Trivia" questions into tournament broadcasts.
About Aflac: Founded in Columbus, Georgia, in 1955, Aflac currently insures more than 50 million people worldwide. More than 70,000 licensed agents in each of the 50 states, Guam, Puerto Rico, the Virgin Islands, and Japan offer accident, short-term disability, hospital intensive care, hospital confinement indemnity, lump sum cancer, lump sum critical illness, specified health event, life, dental, and vision insurance. As a leading provider of these supplemental insurance products, Aflac has been included on Fortune magazine's 100 Best Companies to Work For list for 14 consecutive years and on its Most Admired Companies list for 10 years. Additionally, Ethisphere magazine has recognized Aflac as one the World's Most Ethical Companies for five consecutive years.
Visit www.aflac.com to learn more.
Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. As the Official Sponsor and Urologic Medication of the PGA TOUR and a founding Sponsor of PGA TOUR Woman, Astellas Pharma US, Inc. has created a Women’s health "champion" platform. The Astellas commitment to changing tomorrow is measured by its focus on bringing innovative and effective new medicines to patients and physicians.
Visit http://www.us.astellas.com/ to learn more.
Avis Car Rental is proud to be the official rental car of the PGA TOUR, Champions Tour and Web.com Tour.
Avis Car Rental and its subsidiaries operate one of the world's best-known car rental brands, providing business and leisure customers with a wide range of services at approximately 5,100 locations in more than 165 countries.
Avis has a long history of innovation in the car rental industry and is one of the world's top brands for customer loyalty. We try harder® to make every part of your journey stress and hassle free with premium programs, services and the perfect car or SUV to match your specific travel needs.
Visit avis.com/golf to book your next rental with us.
In 1876, brothers Jacob and Frederick Beringer established Beringer Vineyards in the Napa Valley and began making world-class wines from this previously undiscovered region. Since then, Beringer has built a legacy crafting renowned wines from a prized collection of Napa Valley vineyards, celebrating the uniqueness of each site and a remarkable winemaking history. Winemaker Laurie Hook continues this tradition, making classic wines that speak eloquently of Beringer's rich heritage, while offering the utmost in quality and modern elegance.
As the Official Wine of the PGA TOUR, Champions Tour, and Web.com Tour, Beringer brings a taste of the Napa Valley to fans at select tournaments and proudly displays the partnership through in-store consumer retail promotions nationwide.
For more information, please visit http://www.Beringer.com.
BHSports is proud to produce on behalf of the PGA TOUR, the bi-annual two-part official PGA TOUR Essential Guide to Golf, The Presidents Cup official program, and TPC Life & Leisure. The first-mentioned publications contain extensive tournament event coverage, analysis, statistics and insights, along with the world's top player profiles; the last mentioned, TPC Life & Leisure, is a high-end golf and lifestyle quarterly with extensive distribution across the TPC network. Additionally, there are feature articles in each of the publications by leading golf writers and commentator, giving a unique perspective on the season's greatest players and tournaments.
BHSports also specializes in producing programs and commemorative publications for a range of major sporting events.
Bose is the Official Home Theater Systems, Home Audio Systems, and Headphones sponsor of the PGA TOUR and Champions Tour in China.
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.
Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world -- everywhere Bose does business.
Bridgestone, a world leader in tire innovation and technology, is the Official Tire of the PGA TOUR and Champions Tour.
Just as Bridgestone helps drivers all over the world get the most out of their cars, a large part of its TOUR sponsorship is aimed at helping golfers get the most out of their games. Bridgestone's integrated, multi-media marketing program includes a series of short, instructional "Improve Your Drive" videos that appear on PGATOUR.com and feature Bridgestone PGA TOUR players Matt Kuchar, Will MacKenzie, Brandt Snedeker and Kevin Stadler providing helpful golf tips.
Bridgestone also has an exciting on-site component at select PGA TOUR events. The "Improve Your Drive" expo features the Bridgestone Golf Ball Fitting Challenge. Golf fans can actually demo several golf ball brands and find out which ball is best for their own game.
And, of course, Bridgestone continues to be the title sponsor for the Bridgestone Invitational, one of four prestigious World Golf Championships. The First Tee, an initiative of the World Golf Foundation, is the primary beneficiary of the World Golf Championships and the Bridgestone Invitational.
Founded in 1931, the Bridgestone Corporation is world's largest manufacturer of tires and other rubber products. The company markets its goods in over 150 nations and has more than 100 plants in over 20 countries.
Carey is the Official Transportation Company of the PGA TOUR and Champions Tour. The Carey partnership is a valuable benefit for TOUR professionals who are among the most highly traveled in sports. Carey provides complimentary services to TOUR professionals and develops custom transportation programs including on-site management and coordination for tournament events, title sponsors and corporate hospitality.
Carey International is the world's largest chauffeured transportation company with service in 480 cities in 75 countries. Since 1921, Carey has been synonymous with chauffeured transportation delivering superior quality, safety and security to the discriminating traveler. Outstanding service has been a hallmark of Carey, making it the service of choice for a wide range of customers including the Fortune 500, governments, celebrities and professional athletes.
Carey specializes in airport transfers, as-directed services, road shows, tours, corporate meetings and special events. Its worldwide fleet of late-model vehicles accommodates groups of all sizes with a selection of luxury sedans, limousines, vans, mini-buses and motor coaches. Carey features Lincoln cars.
Cessna Aircraft Company is proud to be the Official Business Aircraft Manufacturer of the PGA TOUR and Champions Tour. The PGA TOUR and Cessna signed a three-year marketing and business relationship deal through 2014 for brand-building purposes, developing customer relationships and identifying new business opportunities. Cessna plans to host existing and potential customers at PGA TOUR tournaments in key markets.
About Cessna: Cessna Aircraft Company, a Textron Company, is the world's leading general aviation company. Since its inception in 1927, Cessna has designed, produced and delivered more than 193,500 airplanes around the globe. This includes more than 6,300 Citation business jets, making it the largest fleet of business jets in the world. Today, Cessna has two principal lines of business: aircraft sales and aftermarket services. Aircraft sales include Citation business jets, Caravan single-engine utility turboprops, single-engine piston aircraft and lift solutions by CitationAir. Aftermarket services include parts, maintenance, inspection and repair services. In 2011, Cessna delivered 689 aircraft, including 183 Citation business jets, and reported revenues of $2.990 billion. More information about Cessna Aircraft Company is available at cessna.com.
CDW is the Official Technology Partner of the PGA TOUR and Champions Tour. The PGA TOUR and CDW LLC. announced the five-year integrated marketing and business partnership in early 2008.
CDW is a leading provider of technology solutions for business, government, education and healthcare. Ranked No. 38 on Forbes' list of America's Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to meet their needs. The company's solution architects offer expertise in designing customized solutions, while its advanced technology engineers assist customers with the implementation and long-term management of those solutions. Areas of focus include software, network communications, notebooks/mobile devices, data storage, video monitors, desktops, printers and solutions such as virtualization, collaboration, security, mobility, data center optimization and cloud computing. CDW was founded in 1984 and employs more than 6,300 coworkers. In 2010, the company generated sales of $8.8 billion.
As a leading provider of technology solutions, CDW works with the TOUR to enhance its technological capabilities in a variety of areas. These include the continued advancement of the TOUR's ShotLink scoring system, expansion of technology-based solutions that improve the fan experience and advancement of the TOUR's operation for players and staff, plus the introduction of digital asset management at PGA TOUR Productions. In addition, the TOUR looks to CDW to improve on-site data communications between ShotLink, the media center, the broadcast compound and other locations.
Charles Schwab is the Official Investment Firm of the PGA TOUR and Champions Tour. In the fifteenth year of this successful partnership, Schwab continues its support of the tournaments, players, administrators and fans of golf. Charles Schwab provides investment education services, one-on-one consultations with Schwab investment specialists and a variety of investment tools to PGA TOUR and Champions Tour players, as well as to TOUR administrators and employees. In addition, through this sponsorship, Schwab supports many of the individual tournaments that comprise the PGA TOUR. On the Champions Tour, the Charles Schwab Cup returns for its twelfth season. Tom Lehman, who led the season-long race most of the year, held on to capture the 2011 Charles Schwab Cup.
The Charles Schwab Cup program includes not only the sponsorship of the season-long, points-based competition culminating in the Charles Schwab Cup Championship, the Champions Tour's season-ending event, but also marketing and advertising support of local tournaments and tournament telecasts. Schwab showcases various players, their investment needs and Schwab's solutions.
Visit www.schwabgolf.com to find out more about Charles Schwab on TOUR.
Citi is proud to be the first-ever Global Partner of The Presidents Cup, an event that builds bridges among countries, embraces the spirit of teamwork, and benefits many of the communities Citi serves around the world. A sponsor of The Presidents Cup since 2009, Citi is proud to maintain a strong partnership with the PGA TOUR and to support a tournament whose winners donate their winnings to a charity of their choice, extending the impact of this event outside the ropes and into communities around the world.
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
Coca-Cola is an Official Sponsor of the PGA TOUR, Champions TOUR and the Web.com Tour with a series of official categories and designations, including soft drinks, juice, isotonic beverages, sports drinks, energy drinks and water.
In addition to the official marketing relationship, Coca-Cola is the Presenting Sponsor of the TOUR Championship at historic East Lake Golf Club in Atlanta. The charitable beneficiaries of the TOUR Championship by Coca-Cola include the East Lake Foundation and The First Tee.
Headquartered in Atlanta, The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater®, POWERADE®, Minute Maid® and Georgia™ Coffee. Globally, the Company is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where they operate.
The Coca-Cola Company's website address is www.thecoca-colacompany.com.
FedEx is proud to deliver the FedExCup competition to golf fans. Now in its 6th season, the FedExCup is an exciting season-long points competition that has set a new standard for excellence and ushered in a thrilling new era for professional golf. Over the span of 37 weeks of competition, players vie to become the FedExCup Champion, which distinguishes one player who not only performs well during the PGA TOUR Regular Season, but also excels through the pressure of the four-event PGA TOUR Playoffs for the FedExCup. Tiger Woods won the inaugural FedExCup in 2007 and again in 2009. Vijay Singh won the title in 2008 and Jim Furyk rose to the top in 2011. Bill Hass secured the title of 2012 FedExCup Champion with a brilliant save out of a greenside water hazard on the second hole of a sudden death playoff.
FedEx Corporation will produce superior financial returns for its shareowners by providing customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $42 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.
Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities.
As an Official Healthcare Sponsor of the PGA TOUR, Champions TOUR and Web.com Tour, GE is proud to align healthymagination with PGA TOUR using Medical Diagnostic Imaging Equipment and Electronic Medical Records Management Solutions. From supplying state-of-the-art portable body composition assessment technology to TOUR players, to GE's healthymagination Pavilion located at various events throughout the season, GE is bringing better health to more people through innovative and educational programs aimed at improving health both on and off the course.
About GE: GE (NYSE: GE) is a diversified infrastructure and finance company taking on the world's toughest challenges. From aviation and power generation to financial services, healthcare solutions, oil and gas and rail, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's website at www.ge.com
About healthymagination: Healthymagination is GE's $6 billion commitment that was launched in May 2009. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality and efficiency around the world. For more information on GE and our healthymagination initiatives, visit www.healthymagination.com
About Nature Valley
Nature Valley created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley offers seven great-tasting granola snacks: Crunch Granola Bars, Sweet & Salty Nut Granola Bars, Chewy Trail Mix Bars, Granola Thins, Yogurt Granola Bars, Roasted Nut Crunch Bars, and Granola Nut Clusters. Nature Valley is also the Official Natural Granola Bar of the PGA TOUR, Champions Tour and Web.com Tour, the United States Ski and Snowboarding Association, Nature Valley NASTAR, Cross Country Ski Areas Association, Vail Resorts, Myrtle Beach Golf Holiday. In addition, Nature Valley is a sponsor of the Nature Valley Grand Prix and the National Parks Conservation Association.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company's $1.2 billion proportionate share of joint venture net sales.
PGA TOUR® BANKAMERICARD CASH REWARDS™ MASTERCARD® CREDIT CARD
As a PGA TOUR BankAmericard Cash Rewards MasterCard credit card cardholder, enjoy TPC® Rewards benefits:
• Access to participating TPC courses across the country
• Discounted greens fees when you pay with your PGA TOUR BankAmericard Cash Rewards MasterCard credit card
• The ability to bring up to three guests
• 20% off regularly priced merchandise you purchase at TPC Shops using the card
• And other amenities
Apply for your card today and receive two tickets to the PGA TOUR event of your choice after making at least $75 in transactions with your new card within the first 90 days. (Students not eligible.). Learn more and apply now, click HERE.
* The 2% cash back on grocery purchases and 3% cash back on gas purchases applies to the first $1,500 in combined purchases in these categories each quarter. After that, the base 1% earn rate applies to those purchases.
For information about rates, fees, other costs and benefits associated with the use of the credit card, click on the link above and refer to the disclosures accompanying the online credit card application. This credit card program is issued and administered by FIA Card Services, N.A.
PwC firms help organizations and individuals create the value they're looking for. We're a network of firms in 158 countries with close to 169,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com PricewaterhouseCoopers LLP is a Delaware limited liability partnership. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see http://www.pwc.com/structure for further details.
Founded in 1967, the SERVPRO® Franchise System is a national leader and provider of fire and water cleanup and restoration services and mold mitigation and remediation. SERVPRO's professional services network of more than 1,650 individually owned and operated Franchises responds to property damage emergencies ranging from small individual disasters to multi-million dollar large-loss events. Providing coverage in the United States and Canada, the SERVPRO® System has established relationships with major insurance companies and commercial clients, as well as individual homeowners.
SERVPRO® will initiate marketing efforts across multiple PGA TOUR platforms; including tournament activation, national media, access to national TPC courses and business networking opportunities. In the upcoming year, SERVPRO® will partner with the PGA TOUR and TPC Clubhouses to develop emergency ‘Ready’ plans to insure business preparedness in case of weather related or other disasters.
With the SERVPRO® Ready Plan APP and Emergency Ready Profile, tools created for property managers and owners, business interruption can be minimized by having an immediate plan of action. Knowing what to do and what to expect in advance is the key to timely mitigation and can help minimize how water and fire damage can affect your home or business. Visit www.servpro.com/ready for more information.
SHELL OIL COMPANY
TIFFANY & CO.
USA Today Sports
Visionworks, the Official Eyewear Retailer of the PGA TOUR and Champions Tour, is a leading provider of prescription eye care services with more than 620 optical retail stores in 40 states and the District of Columbia.
Visionworks is committed to providing its customers with an excellent shopping experience and high quality products and service with the best value and selection in the industry. All of their stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Their comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on most prescriptions at nearly all locations and doctors of optometry at or next to every store.
Throughout the season, the Visionworks brand will be prominently featured on the Player Mobile Health and Fitness Trailers. The state-of-the-art Health and Fitness Trailers are available to PGA TOUR and Champions Tour players at 60+ tournaments to help prevent injuries, strengthen their game and elongate their careers. In addition to educating players about the importance of eye health, Visionworks will also be at various TOUR events offering complimentary vision screenings. Visionworks is a Silver Sponsor of The First Tee, providing free vision screenings and corrective eyewear (if necessary) from Visionworks at several The First Tee chapter events throughout the year.
To learn more about Visionworks and how you can find “A Better You,” visit www.visionworks.com.