PONTE VEDRA BEACH, Fla. – The PGA TOUR and Bose Corporation have announced a three-year sponsorship agreement for category rights in China, marking the first official corporate sponsorship the TOUR has made with exclusive rights outside the United States.
The Bose Shanghai-headquartered subsidiary joins the TOUR’s Official Marketing Partner program and has been granted designations as Official Home Theater Systems, Home Audio Systems, and Headphones of the PGA TOUR and Champions Tour in China.
As an official sponsor, Bose will have the right to use the PGA TOUR and Champions Tour logos in China to promote products in China, Hong Kong, Taiwan and Macau.
“We are extremely excited to announce this historic sponsorship that gives Bose exclusive rights in China while further expanding the PGA TOUR brand in the Chinese marketplace in association with a company that has an impeccable reputation for quality,” said Tom Wade, PGA TOUR Global Commercial Officer.
“The PGA TOUR is a very well-respected brand in Greater China,” said Joel Tzo, General Manager of Bose Greater China. “Our focus is always on innovation, and this initiative is a new and exciting way to reach more people with the benefits of our products.”