The Whistle and PGA TOUR sign comprehensive content agreementJanuary 14, 2013
PONTE VEDRA BEACH, Fla. -- The Whistle -- the first cross-platform content provider solely focused on developing entertaining, educational and participatory sports programming tailored to kids -- and the PGA TOUR, the world’s premier professional golf tour, announced today a comprehensive content agreement.
Highlights of the agreement include:
- The PGA TOUR becomes a stakeholder in The Whistle.
- Programming developed by The Whistle and the PGA TOUR will be co-distributed across The Whistle’s various media platforms, as well as PGA TOUR-owned media platforms.
- The Whistle and the PGA TOUR will work together to co-develop golf-themed programming targeted to kids, as well as work on joint promotional plans in support of the developed content.
“Since the creation of The Whistle, we have partnered with some of the premier sports leagues and organizations in the country,” said Jeff Urban, The Whistle co-founder and Chief Marketing Officer. “The PGA TOUR is the premier golf organization in the world and has many of the same goals for today’s youth as we do. We’re extremely proud that an organization like the PGA TOUR sees our value. By partnering with the PGA TOUR, together we’ll be able to work toward achieving a positive impact on kids while exposing them to all the great values and attitudes inherent in the game of golf.”
“The PGA TOUR is looking forward to working closely with The Whistle to present exciting golf-related video content to young viewers across a variety of platforms,” said Paul Johnson, PGA TOUR Senior Vice President of Strategic Development, Digital Media and Entertainment. “We’re very interested in expanding our reach to young people, and The Whistle provides us with a wonderful opportunity to do so in an effective and meaningful way. We plan to leverage our resources, including the world-class production capabilities of PGA TOUR Entertainment, to build this partnership and reach new audiences.”
The PGA TOUR joins The Whistle’s ever growing list of league and sports organization partners including the NFL, the United States Olympic Committee, the Harlem Globetrotters, the US Soccer Federation and IndyCar.