PGA TOUR, Forbes extend, expand relationship

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October 10, 2011
PGA TOUR staff

PONTE VEDRA BEACH, Fla. -- The PGA TOUR and Forbes Media have announced a renewal of their longstanding marketing relationship through 2013, a deal which maintains Forbes' designation as the Official Business Magazine of the PGA TOUR while expanding participatory opportunities for the TOUR's corporate partners. Forbes has been an official partner of the PGA TOUR since 2001.

"We value our association with Forbes and are very pleased to announce a continuation of a relationship that now broadens media opportunities for our other business partners to convey their business objectives," said Tom Wade, PGA TOUR Chief Marketing Officer. "Forbes reaches a highly desirable readership through its media assets, so not only is it a strategic fit for the PGA TOUR, but also for our sponsors. We look forward to continuing to work with Forbes to fully utilize this great resource."

In addition to maintaining Forbes' official designation and continuing with golf-themed advertorial special sections, Forbes and the PGA TOUR are providing the opportunity for custom advertorials that will allow PGA TOUR sponsors to reach Forbes' desirable readership with refined messaging about their business.

"Forbes is excited to renew our marketing relationship with the PGA TOUR," said Jack Laschever, Forbes Media Chief Marketing Officer. "Just as golf and business go together, this is a smart combination of two powerful and highly respected brands. We look forward to collaborating closely with the TOUR and its corporate partners to promote their involvement with the TOUR to the entire Forbes community."

Data shows that Forbes has the highest circulation, largest and most affluent audience, and greatest reach with top-level management and decision-makers among major business publications in the U.S.

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