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Local Info


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Address: 9002 County Road PD, Madison, WI 53593

Phone: 608-845-7700

University Ridge Golf Course designed by Robert Trent Jones Jr., is a public golf course that opened in 1991. University Ridge derives its name from the landscape features left by the last retreating glacier. The course is home to both the men's and women's golf teams at the University of Wisconsin and boasts many awards both statewide and nationally.

Tournament Overview

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The 4th annual American Family Insurance Championship will take place at University Ridge Golf Course in Madison from June 15-23, 2019.

The American Family Insurance Championship will showcase some of the most accomplished and recognizable players in the game, including tournament host, Steve Stricker, and past Champions Scott McCarron (2018), Fred Couples (2017) and Kirk Triplett (2016). It will be another fantastic event for participants, golf enthusiasts, and everyone in the community. Most importantly, proceeds raised will support the Steve Stricker American Family Insurance Foundation, the American Family Children's Hospital, and other charitable organizations that make Madison and the entire state of Wisconsin, a great place to live and work.

Results and Impact:

  • Awarded with the PGA TOUR Champions "President's Award" for Tournament of the year in 2018
  • Awarded with the PGA TOUR Champions "Most Outstanding Achievement Award" in 2016
  • Nearly $5 Million in proceeds donated to the American Family Children's Hospital and 185 local charities
  • Estimated local economic impact: $41 million
  • 186,000 attendees from 29 states
  • 3,300 volunteers from 15 states
  • 500+ sponsors
  • Tournament Champions: Scott McCarron (2018), Fred Couples (2017), Kirk Triplett (2016)
  • Celebrity Groups the past three years featuring: Andy North, Derek Jeter, Brett Favre, Darius Rucker, Lee Trevino, Mark Tauscher & Steve Stricker

Help us make these numbers even better in year four!


Please visit the Spectator Info section of the tournament website by clicking here.


The American Family Insurance Championship will offer FREE general admission parking for all patrons.

VIPs, volunteers, and event staff must present hang tags to gain access to permit lots onsite.

More information will be provided on the website and through social media on parking details tournament week.

Please visit the tournament website by clicking here for more detailed parking information as tournament week approaches.