Hickory Champions Tour event announces new name, tournament logo

April 18, 2013

CONOVER, NC – The Greater Hickory Classic at Rock Barn presented by Kia Motors Champions Tour event is now the Greater Hickory Kia Classic at Rock Barn, it was announced.  A new tournament logo was unveiled and an updated website is expected to launch soon.  The 11th annual Greater Hickory Kia Classic at Rock Barn is set for Oct. 14-20, 2013. 

Kia Motors America, the tournament’s longtime presenting sponsor, has increased its sponsorship commitment to the tournament and is now included in the title of the event. The Greater Hickory Kia Classic will continue to be contested on the Jones Course at Rock Barn Golf & Spa.  

“We are delighted to continue our relationship with the Champions Tour and increase our sponsorship commitment to the Greater Hickory Kia Classic at Rock Barn,” said Percy Vaughn, executive director, regional operations, Kia Motors America, southern region.  “Kia and the Greater Hickory Kia Classic at Rock Barn are a great fit, and we look forward to continuing to accomplish our business objectives through our renewed partnership with this outstanding community event.”

“I think it's a great about the increased sponsorship for the tournament in Hickory,” said Jay Haas, a two-time winner of the tournament. “It’s a big deal that the tournament will be sticking around on the Champions Tour. I know it’s one of my favorite places on TOUR, and I’m not just saying that because I’ve won there. The community really gets behind that tournament so it’s great that the Hickory area has been rewarded.”

“This announcement is terrific news for the Greater Hickory Metro area and all of Western North Carolina,” said Jim Correll, executive tournament director, Greater Hickory Kia Classic at Rock Barn. “This tournament is extremely important to this community, and we are very much looking forward not only to our 11th tournament but also to a bright future ahead. We certainly appreciate the increased commitment to this event from our partners at Kia, and we look forward to continuing our phenomenal relationship.”  

“With Kia elevating its commitment to the tournament, all associated partners will benefit, particularly the local charitable organizations, which is great news for the community, the tournament, Rock Barn and, of course, Kia,” said Champions Tour President Mike Stevens.

In addition to the sponsorship announcement, Vaughn officially unveiled the new tournament logo at a news conference at Rock Barn Golf & Spa earlier today. In the coming days, the tournament will launch an updated website at www.greaterhickorykiaclassic.com, but until the new site launches, the address will redirect to the existing website.