PGATOUR.COM Introduces PGA TOUR Social Hubtext sizeAugust 21, 2013
By PGA TOUR staff
PONTE VEDRA BEACH, Fla. – PGATOUR.COM has made it easier than ever to see and weigh in on the trending topics among PGA TOUR fans, players, tournaments and media by introducing the PGA TOUR Social Hub.
The Hub is available in time for the FedExCup Playoffs, which begin Thursday with The Barclays at Liberty National in Jersey City, N.J. across the Upper Bay from New York City.
The new website constantly collects posts into one central location from leading social media sites, including Twitter, Facebook, YouTube videos and Instagram photos and videos. Relevant keywords and hashtags drive the content that filters into the Social Hub and fans can Tweet directly from the Hub.
“While people post frequently about the PGA TOUR, they don’t always use the same hashtags or terminology,” explains Sloane Kelley, Executive Producer of PGA TOUR Digital. “This can make it tough for fans to easily find social posts from others that may be relevant. Bringing posts together in one place will facilitate sharing and easier online conversation. Plus, we want to let them know that we’re interested in their thoughts about our tournaments and players.”
PGA TOUR Social Hub can be found at: http://www.pgatour.com/social-hub.html.
The PGA TOUR partnered with Mass Relevance to develop the site.