PGA TOUR relaunches new, improved SHOP.PGATOUR.comJanuary 23, 2013
PONTE VEDRA BEACH, Fla. – The PGA TOUR and PGA TOUR Superstore have collaborated to launch the redesigned SHOP.PGATOUR.com, the official online store of the TOUR.
To support a high-quality shopping experience, the site will bring expanded functionality, a broad selection of merchandise and competitive pricing. Shoppers will be able to access customer support through a live call center or choose email as their communication channel. Customers will enjoy the ease of navigation and functionality on SHOP.PGATOUR.com. Additional site enhancements include the ability to shop for golf gifts by price point, buy gift certificates, and browse manufacturer promotions. Shipping is available to more than 200 countries and the site also includes a pre-owned club trade-in center, where consumers may apply their trade-in credit to purchases on SHOP.PGATOUR.com.
“We’re extremely pleased to team up with PGA TOUR Superstore and its outstanding group of golf industry veterans on our e-commerce initiative. This cross-platform business will provide great synergy and will help elevate our business to a new level,” said Paul Johnson, PGA TOUR Senior Vice President Strategic Development of Digital Media and Entertainment. “Our goal is to continue to grow something our audience wants, while further strengthening our ties to fans of the PGA TOUR.”
SHOP.PGATOUR.com offers the world’s top merchandise and equipment manufacturers, including men’s and women’s golf apparel, shoes, equipment, books and videos. A wide selection of PGA TOUR-branded merchandise, as well as TPC and tournament merchandise will also be available.
“The PGA TOUR golf website is the top destination for golf fans around the world and we are very excited about this element of our partnership,” said Dick Sullivan, President and CEO of PGA TOUR Superstore. “We have invested in an entirely new eCommerce infrastructure that will enable us to bring the great customer experience and the great product selection we offer in our stores online to a broader geography of customers.”
The store is accessible through PGATOUR.com, the leading golf website in the industry or PGATOURSuperstore.com.