now TV announces award of exclusive PGA TOUR media rights 2011-2014September 13, 2010
PGA TOUR staff
HONG KONG -- PCCW's now TV has secured the exclusive PGA TOUR broadcasting rights in Hong Kong and will cover all PGA TOUR events live for the next four seasons.
The new deal will provide now TV the rights to deliver the full coverage of the PGA TOUR and PGA Tour Playoffs for the FedExCup, World Golf Championships, Champions Tour and Nationwide Tour. Tournament previews, highlights, player interviews and other special features will give golf fans an in-depth look into the PGA TOUR. In addition to English-language commentaries, local experts will offer professional analysis and insights into the tournaments in Cantonese.
The broadcast partnership between PGA TOUR and now TV for the next four seasons begins in January 2011. Channel and subscription information will be announced in at a later date.
The PGA TOUR will be available on now Select video on-demand. PCCW will also bring the content to customers via its quadruple-play platforms -- now TV, now.com, PCCW mobile and PCCW eye.
Ms. Janice Lee, PCCW's Executive Vice President of TV & New Media, said, "We are proud to announce this valuable partnership with the PGA TOUR and are looking forward to now TV's broadcast of these prestigious events commencing the coming season. The level of competition on the PGA TOUR is a great fit for now TV, which excels at bringing viewers highest quality sports entertainment."
"We are delighted to announce our four-year partnership with PCCW" said Tim Leisure, PGA TOUR Senior Vice President, International Television. "As the game of golf continues to grow globally, PGA TOUR fans in Hong Kong can now enjoy PGA TOUR broadcasts and watch the best players in the world compete every week across now TV's platforms."