Travelers Championship Launches Innovative Online Golf Game
May 13, 2008
Anne Marie McLaughlin
TRAVELERS CHAMPIONSHIP LAUNCHES INNOVATIVE ONLINE GOLF GAME
Travelers Championship Challenge provides opportunity to virtually play TPC River Highlands
HARTFORD, Conn., May 12, 2008- Thanks to the Travelers Championship, golf fans around the world now have a chance to experience a course where PGA TOUR professionals compete with the launch of an innovative online game called the Travelers Championship Challenge. The Travelers Championship Challenge is a digital replica of the final four holes at TPC River Highlands in Cromwell, Conn. where the Travelers Championship will be held, June 16 - 22, 2008. Fans can also catch all the action on the Golf Channel, June 19 - 20 and CBS, June 21 - 22.
The flash based golf game can be played at www.TravelersChampionshipChallenge.com. In its effort to continually provide a best-in-class experience for players, fans, media, volunteers, and corporate sponsors, the Travelers Championship produced a creative virtual experience that brings the Northeast's only early summer PGA TOUR event to life away from the course.
"As the title sponsor of the Travelers Championship we continue to strive to provide fans with a unique and memorable experience," Andy Bessette, executive vice president and chief administrative officer for Travelers." This game provides an opportunity to experience TPC River Highlands and appreciate the challenging final holes all from the comfort of home."
The Travelers Championship Challenge gives users the ability to experience a new form of computer gaming with realistic control over the flight and power of the golf ball. The mouse acts as a clubface with the trajectory and path of the golf ball dictated by how fast the user moves their mouse vertically from the starting position through the finishing accuracy bar.
The Travelers Championship Challenge also includes a sweepstakes allowing players to log in for a chance to win Callaway golf clubs and gear and Travelers Championship apparel. Each user can log onto www.TravelersChampionshipChallenge.com and complete the proper form to be entered into the sweepstakes. All entries must be made on or before 11:59 p.m. on Monday, June 30, 2008. Rules and conditions apply.
About the Travelers Championship
The Travelers Championship will be held June 16 - 22, 2008, at TPC River Highlands in Cromwell, Conn. As the only PGA TOUR event in the Northeast in early summer, the Travelers Championship is one of the region's premier sporting events. Primary beneficiaries of the Travelers Championship are The Hole in the Wall Gang Camp, serving children facing serious illness, and the Greater Hartford Jaycees, a leadership development and community service organization. The event is sponsored by Travelers, a leading provider of property and casualty insurance. Travelers has been doing business in the community for nearly a century and a half, and today has more than 6,000 employees in the Greater Hartford area. Travelers has been a sponsor of this event each year since its inception in 1952, becoming title sponsor in 2007. Complete details are available on www.TravelersChampionship.com.