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Principal Charity Classic
| The Principal Charity Classic Awards $750,000 to Local Children's Charities |
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January 5, 2012 The Principal Charity Classic Awards $750,000 to Local Charities
2011 tournament breaks record for charitable donations, attendance
(West Des Moines, Iowa) - The 2011 Principal Charity Classic will donate a record $750,000 to local children's charities,
tournament officials announced today at Glen Oaks Country Club in West Des Moines, Iowa, site of the annual PGA Champions
Tour tournament. The Principal Charity Classic is sponsored by the Principal Financial Group® and presented by Wells
Fargo.
"The 2011 Principal Charity Classic was a tremendous success, attracting a record crowd of 75,000. With the help of our 1,200
volunteers, sponsoring businesses and community partners, we're proud of another great year," said Larry Zimpleman, chairman,
president and CEO of The Principal®. "This tournament provides families, golf fans and young professionals the chance
to experience all Des Moines has to offer. Most important, it's a chance to give back."
The Principal Charity Classic received the "Players Award" for the 2010 tournament, ranking it the number one stop for Champions
Tour professionals. In 2009, the tournament was named the Best Managed Event' on the Tour, an award recognizing community
support, attendance, charitable impact and on-site presentation.
"The great effort of the players, sponsors, and volunteers result in not only an outstanding fan experience, but a world-class
charity event," said Mary O'Keefe, chair, The Principal Charity Classic board and senior vice president, The Principal. "It
is all "Fore Our Kids". We're proud and humbled to have such a positive impact on children's charities."
Over the past five years, The Principal Charity Classic has raised over $3 million for local children's charities. Donations
from the 2011 tournament will be distributed to five "FORE Our Kids" charities, as well as to more than 75 Birdies for Charity
organizations.
The five "FORE Our Kids" charities are:
Blank Children's Hospital
BRAVO Greater Des Moines
Community Foundation of Greater Des Moines (tournament host organization)
United Way of Central Iowa
Variety-The Children's Charity
According to the PGA Tour, The Principal Charity Classic is among the top two of all Champions Tour events in terms of tournament
generated proceeds raised for charity.
In addition to benefitting local charities, the PGA Tour and an Iowa State University study estimate the tournament generates
an economic impact of $20.8 million for the region, including increased business for area hotels, restaurants, shopping establishments
and other entertainment venues. The event also showcases Des Moines to a national television audience and to more than 80
PGA Champions Tour golfers.
Representatives from all of the "FORE Our Kids" charities and the benefitting Birdies for Charity organizations attended today's
announcement to show their appreciation for the tournament's support. "Funding from The Principal Charity Classic helps us
provide much-needed services to our children," said Sheri McMichael, executive director, Variety - The Children's Charity
of Iowa. "The donation from the 2011 tournament will give more than 5,000 kids the freedom to experience educational, cultural
and recreational activities through Variety Van transportation."
About The Principal Charity Classic
The Principal Charity Classic is an annual Champions Tour event at Glen Oaks Country Club in West Des Moines. The Community
Foundation of Greater Des Moines plays host to the event, which is focused on philanthropic giving for designated "FORE Our
Kids" charities: Blank Children's Hospital, Bravo Greater Des Moines, Greater Des Moines Community Foundation, United Way
of Central Iowa and Variety-The Children's Charity. The 2011 Principal Charity Classic tournament was played May 30 - June
5, 2011, at Glen Oaks Country Club in West Des Moines, Iowa. For more information on the charities and the tournament, visit
www.principalcharityclassic.com, or connect with the tournament on Facebook or Twitter.
About the Principal Financial Group
The Principal Financial GroupÒ (The Principal ®) is a retirement and global asset management leader. The Principal offers
businesses, individuals and institutional clients a wide range of financial products and services, including retirement, investment
services and insurance through its diverse family of financial services companies. A member of the FORTUNE 500®, the
Principal Financial Group has $335.8 billion in assets under management and serves some 16.5 million customers worldwide from
offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the
New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com. For more news and insights
from The Principal, connect with us on Twitter at http://twitter.com/ThePrincipal.
# # #
"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a
member of the Principal Financial Group.
As of June 30, 2011.
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