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February 26, 2009
Contacts: Andrea Winter, Hoag Hospital (949) 764-6939 Andrea.winter@hoaghospital.org
Jessica Roswell 949/660-1001 JRoswell@toshibaclassic.com
Toshiba Classic Continues to Demonstrate Environmental Consciousness
2nd Annual Toshiba "Swing for the Green" Recycling Event Set for March 6-8
Newport Beach, CALIF. (February 18, 2009) - As part of Toshiba America Information Systems, Inc.'s ongoing commitment
to corporate social responsibility and the Orange County community, the Toshiba Classic is hosting its second-annual electronics
recycling event. The Toshiba "Swing for the Green" event will take place on Feb. 28 and during all three days of professional
play, March 6-8, when crowds are expected to be over 80,000. Additional plans to reduce the carbon footprint of the event
include using solar power and bio-diesel fuels through tournament week.
"Helping support the availability of world-class healthcare is one part of our overall CSR strategy," said Mark Simons,
President and CEO, Toshiba America Information Systems, Inc. "Where the environment represents another piece of our commitment
to CSR, the Classic provides an excellent opportunity to lead by example and foster a sense of collective responsibility for
the earth in the local community."
The Toshiba "Swing for the Green" provides tournament patrons and the public a free and easy way to responsibly dispose
of e-waste. Anyone who brings an item for recycling event on Saturday, Feb. 28 or March 6-8 will receive two free admissions
tickets valid for any one day of the tournament. Last year, the Toshiba "Swing for the Green" generated 6,500 pounds of e-waste
for responsible recycling.
To reduce the carbon footprint of the Toshiba Classic for 2009, the tournament has partnered with FirmGreen, Inc., a Newport
Beach-based energy company that specializes in providing renewable energy and fuels to the market. For the tournament, FirmGreen
has joined with Akeena Slar to provide solar power. This power will be used to power the electronic leaderboards and other
equipment used throughout the tournament grounds.
In addition, FirmGreen will assist the tournament with bio-diesel fuels for on-site generators, reducing emissions approximately
5% at the event. These programs will assist the Toshiba Classic in its constant efforts to help the environment and become
even more socially responsible, a constant goal of Toshiba America, Inc.
About the Toshiba "Swing for the Green" Recycling Event
The community at large is encouraged to bring its used electronic equipment to the Newport Beach Country Club on Saturday,
February 28, or to the Classic satellite parking lot at the Newport Dunes, March 6-8. Directional signage will guide recyclers
to drive-thru the event where their cars will be unloaded and two free good-any-one-day tickets to the Classic will be provided.
Staff will be on-hand to accept items for recycling from 8a.m. to 4 p.m on February 28, and March 6-8. In addition, patrons
of the Toshiba Classic may choose to carry small items to the main admission gate. E-waste accepted for recycling include:
desktop PCs, laptops, computer monitors, printers, camcorders, fax machines, cell phones, VCRs, DVD players, MP3 players and
stereos. Items that will not be accepted include microwave ovens, refrigerators, smoke detectors, air conditioners and other
major household appliances. For a complete list and event information, please visit www.ToshibaClassic.com.
About the Toshiba Classic
Hoag Hospital Foundation produces the annual Toshiba Classic. Over the past 11 years, the Toshiba Classic has raised more
than $11.1 million for charity, the most on the Champions Tour. In the PGA Champions Tour's 29-year history, only nine out
of more than 600 tournaments have raised $1 million in net proceeds from an event in a single year. The Toshiba Classic has
reached the $1 million mark nine consecutive years out of ten. Televised to an international audience on Golf Channel, the
Toshiba Classic enables millions of viewers to see some of Orange County's greatest attractions. The tournament generates
an estimated $20 million in annual economic impact for the county and state. For more information, please call 949/660-1001
or log onto ToshibaClassic.com.
About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems
Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products
and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing
markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated
applications.
TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin
America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which
is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems,
as well as major infrastructure systems. Toshiba was founded in 1875, and today operates a global network of more than 740
companies, with 198,000 employees worldwide and annual sales surpassing US$76 billion. For more information on Toshiba's leading
innovations, visit the company's Web site at www.toshiba.com.
About FirmGreen, Inc.
Headquartered in Newport Beach, CA, FirmGreen Energy, Inc., is a privately held, integrated energy company participating in
virtually all aspects of the global green energy business. FirmGreen® identifies, develops, and commercializes new and
emerging technologies and energy systems that promise to play an increasingly important role in the world's energy mix.
FirmGreen's event consulting assists public and private event organizers engage individuals in a systematic, cost-effective
process to take greater responsibility for improving the environment with clean alternative fuels and energy. FirmGreen solar
energy provides clients with reduced environmental impact for their property while lowering operational costs. FirmGreen also
assists corporations, events and individuals to reduce their carbon footprint on a cost effective basis. For more information,
visit www.firmgreen.com
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