Booz Allen Classic

POTOMAC, Md. -- The Booz Allen Classic turned skyward this week when the Washington area's exclusive PGA TOUR event announced the addition of its third major sponsor.

American Airlines, the largest air carrier in the world, has assumed the dual roles of "Official Airline" for the Booz Allen Classic and sponsor of the tournament's new, exclusive American Airlines Eagle Club.

The tournament celebrates its 25th anniversary in the Washington region when it returns to the tournament Players Club (TPC) at Avenel in Potomac, Md., June 21-27, 2004.

"American Airlines is thrilled to be associated with one of the Washington area's premier professional sports landmarks; an event well-known for its strong community involvement and generous charitable contributions," said Athar Khan, Regional Director, Mid-Atlantic Region of American Airlines. "We're proud to serve as the Official Airline of the Booz Allen Classic and look forward to joining the more than 180,000 visitors for a great week of golf, entertaining and activities at TPC at Avenel."

A major element of the agreement is the "America Airlines Eagle Club" -- a newly-created, exclusive on-site seating area overlooking the ninth and 18th greens. Club membership is truly a first-class experience, including a complimentary breakfast buffet, lunch buffet, afternoon hors d'oeuvres and full bar; clubhouse access; one VIP parking pass (day-specific); scoring systems to keep tabs on the live tournament action, souvenir program and daily pairing sheets. American Airlines Eagle Club tickets are limited to 100 per day, Thursday through Sunday.

"We're extremely pleased to welcome American Airlines onboard and we greatly appreciate their support of the Booz Allen Classic," said 2004 Executive Director Scott Abell. "American joins a growing list of top companies establishing goodwill within our community as a corporate partner. We also appreciate the fact that American recognizes that the tournament provides a valuable platform for reaching a highly-attractive audience."

The tournament will also have the opportunity to cross-market to American Airlines Frequent Flyer members.

The signing of American Airlines marks the third major sponsorship for the Booz Allen Classic following in the steps of Booz Allen Hamilton (title sponsor) and Comcast (Monday's Comcast Pro-Am).

American Airlines is the world's largest carrier. American, American Eagle and the AmericanConnection regional carriers serve more than 250 cities in over 40 countries with almost 4,200 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning website, AA.com, provides users with easy access to check and book fares as well as personalized news, information and travel offers. American Airlines is a founding member of the oneworld Alliance. American Airlines and American Eagle are units of the AMR Corporation (NYSE: AMR).

The 2004 Booz Allen Classic begins a new era for one of the area's top professional sporting events and its title sponsor - Booz Allen Hamilton. Since moving to the Washington area in 1980, the tournament has distributed nearly $8 million to local and national charities. Beginning with the 2004 Booz Allen Classic, tournament host Washington Golf Charities, a 501(c)(3) non-profit organization formed in 2003 to host the Booz Allen Classic, and Booz Allen Hamilton have set a fund-raising goal of $1 million annually, with 100 percent going to Washington area charities, more than quadrupling any prior year's charitable giving to the local community.

KemperSports has operated the tournament since 1979.

CONTACT:

Michael Myers
KemperSports Marketing
(847) 480-4842
mmyers@kempersports.com

Brian Bishop / Charlie Brotman
Brotman Winter Fried Communications
(703) 534-4600
bbishop@bwfcom.com / cbrotman@bwfcom.com