Booz Allen Classic

Comcast Pro-Am Launches Week of Activities on Monday, June 21 at Washington Area's Exclusive PGA TOUR event

POTOMAC, Md. --Booz Allen Classic officials have finalized an agreement with Comcast, the country's largest cable company, to serve as the official title sponsor of the tournament's Pro-Am event scheduled for Monday, June 21 at the Tournament Players Club (TPC) at Avenel in Potomac, Md. It is the first collaboration between Comcast and the Booz Allen Classic.

The Comcast Pro-Am will launch a full-week of tournament activities ushering in the new era of professional golf at the Washington area's exclusive PGA TOUR event. First round play at the Booz Allen Classic begins on Thursday, June 24 and runs through the final round scheduled for Sunday, June 27.

"Comcast is proud to be a partner of the 2004 Booz Allen Classic," said Jaye Gamble, regional senior vice president for Comcast's Washington Metro/Virginia Region. "The Booz Allen is one of the top annual sporting events in the region bringing thousands of people to the area for the week-long event. As a corporate partner in the community, Comcast is excited to support this excellent economic development opportunity for the entire region."

"We're thrilled to join forces with Comcast, a highly-regarded company and leader in the sports and entertainment industry," said 2004 Booz Allen Classic Executive Director Scott Abell. "We look forward to building our relationship and successfully partnering with them for the new era of the Booz Allen Classic."

The Comcast Pro-Am will feature many of the PGA TOUR'S top up-and-coming professionals, teaming with local amateurs for a once-in-a-lifetime experience. Each squad consists of four amateurs and one PGA TOUR professional competing under the Stableford scoring system.

The Booz Allen Classic and Comcast will collaborate on a large-scale tournament advertising and marketing campaign utilizing television commercials, direct mail collateral and special offers through bill-stuffer coupons across the regional Comcast cable network that includes Montgomery County, Prince George's County, Charles County, the District of Columbia, Prince William County, Arlington, Alexandria and Reston. Additionally, Comcast will also receive hospitality and entertainment considerations.

Comcast, which holds the naming rights to Comcast Center -- the University of Maryland's new student activities building and home of Maryland athletics -- is a majority owner of Comcast-Spectacor, Comcast Sports Net, E! Entertainment Television and Style, The Golf Channel, Outdoor Life Network and G4, among other programming investments.

The 2004 Booz Allen Classic begins a new era for one of the area's top professional sporting events and its title sponsor - Booz Allen Hamilton. To date, the tournament has distributed nearly $8 million to local and national charities, at a rate in recent years of approximately $500,000 annually. Beginning with the 2004 Booz Allen Classic, tournament host Washington Golf Charities, a 501(c)(3) non-profit organization formed in 2003 to host the Booz Allen Classic, and Booz Allen Hamilton have committed to significantly increasing the amount raised for charity, with 100 percent going to Washington area charities, more than doubling any prior year's charitable giving to the local community.

KemperSports has operated the tournament since 1979.

CONTACT:

Michael Myers
KemperSports Marketing
(847) 480-4842
mmyers@kempersports.com

Brian Bishop / Charlie Brotman
Brotman Winter Fried Communications
(703) 534-4600
bbishop@bwfcom.com / cbrotman@bwfcom.com