ShotLink® has revolutionized how the PGA TOUR has collected and analyzed data over the years during competition play. It has offered a better insight into how the players of the PGA TOUR individually and as a whole perform on multiple layers of skill sets ranging from driving distance to scoring streaks. ShotLink® allows not only TOUR players and sports media outlets but also graduate professors and students to get a deeper understanding into the numbers game of golf.
Beginning in 2005, the PGA TOUR began offering the not-for-profit opportunity for professors and students at the graduate level to use ShotLink® data for experimentation and study. ShotLink® is suited for this because the data is structured, very clean, and covers a subject matter that can be widely applied. As the system grew and expanded, CDW teamed with the PGA TOUR in 2008 to sponsor the data program that since became known as ShotLink Intelligencesm Powered by CDW. This program has opened the door to the academic community as well as audiences not primarily associated with golf.
In 2012, the PGA TOUR and CDW introduced the ShotLink Intelligencesm prize. The ShotLink Intelligencesm prize is an output of “ShotLink Intelligencesm Powered by CDW” which allows members of the data program to compete by submitting research papers that best utilizes the ShotLink® data in a new way pertaining to golf science. The first place winner of the ShotLink® prize receives a $25,000 technology gift from CDW for their academic institution.
The PGA TOUR and CDW announced Dr. Lucius Riccio, a Senior Lecturer in Discipline at Columbia Business School, as the inaugural winner of the ShotLink Intelligencesm prize in March 2013. Dr. Riccio received the top prize for his paper on determining the TOUR’s best long approach shot ball strikers.
Interested faculty and graduate students may register to gain access to the data by submitting information here.
While the program is intended primarily for professors and graduate students engaged in advanced analysis, we will consider all applicants.