AT&T renews Pebble Beach National Pro-Am sponsorshipPEBBLE BEACH, CA - FEBRUARY 08: A tee sign is seen on the 17th hole during the second round of the AT&T Pebble Beach National Pro-Am at Pebble Beach Golf Links on February 8, 2013 in Pebble Beach, California. (Photo by Scott/Getty Images)November 18, 2013
DALLAS — One of the most iconic events in golf will continue to add to its legacy. The PGA TOUR, Monterey Peninsula Foundation and AT&T announced today that AT&T has renewed its longtime sponsorship of the AT&T Pebble Beach National Pro-Am through 2024.
AT&T has sponsored the tournament since 1986. Only one other PGA TOUR event has a longer-lasting sponsorship.
“We’re proud to continue the AT&T Pebble Beach National Pro-Am’s commitment to charities for years to come,” said Cathy Coughlin, AT&T global marketing officer and senior executive vice president. “It’s a great event for the community, our customers and our brand.”
Since the tournament began in 1937, it has raised more than $110 million for charities. The next AT&T Pebble Beach National Pro-Am will take place Feb. 3-9, 2014. PGA TOUR golfers, celebrities and business leaders will team up to compete for a $6.6 million purse.
“We’re delighted to announce this 10-year extension with AT&T, whose sponsorship has played such a vital role in the growth and overall impact of the AT&T Pebble Beach National Pro-Am,” said Tim Finchem, PGA TOUR commissioner. “Beyond its popularity among players, celebrities and fans, the tournament has a history of making a meaningful difference in the community by contributing more than $110 million to deserving programs. With AT&T’s commitment, the AT&T Pebble Beach National Pro-Am is assured of continuing its wonderful tradition of entertaining and giving back.”
The AT&T Pebble Beach National Pro-Am is expected to broadcast to more than 945 million households in more than 225 countries and territories. As title sponsor, AT&T receives significant brand exposure in network and cable broadcasts, promotional spots and news coverage, involvement in press conferences and media events, and in-market promotional rights and technology integration throughout the tournament.
More information on AT&T’s sponsorships is available at www.att.com/sponsorships.