PONTE VEDRA BEACH, Fla. and – Sanderson Farms, one of the nation’s leading food corporations and based in Laurel, Miss., has agreed to title sponsor the PGA TOUR’s 2013 tournament at Annandale Golf Club in nearby Madison, Miss., scheduled for July 18-21. The former True South Classic has been renamed the Sanderson Farms Championship.
In making this announcement, the PGA TOUR, Sanderson Farms and host organization Century Club Charities said discussions regarding a possible longer-term relationship would take place following this year’s tournament.
“We are extremely pleased to welcome Sanderson Farms as title sponsor of our tournament in Mississippi, which has been a mainstay on the PGA TOUR for 45 years,” said Andy Pazder, Chief of Operations for the PGA TOUR. “We look forward to working with Sanderson Farms to meet its objectives as title sponsor in July and then begin discussions about the possibility of continuing its involvement beyond this year.”
“Mississippi is known for its hospitality and being a great host for the PGA TOUR,” said Joe Sanderson, Sanderson Farms Chief Executive Officer and Chairman of the Board. “Sanderson Farms wants to continue that tradition and be a great host for this exciting event.”
The Sanderson Farms Championship, which debuted on the PGA TOUR in 1968, has proven to have significant economic impact on the region. A study commissioned by the Mississippi Development Authority and conducted by Mississippi State University determined in 2010 that the tournament had a $22 million impact. Additionally, the tournament generated approximately $500,000 last year for local charities.
“This tournament has great economic impact on the state of Mississippi and the metro Jackson area, not to mention the tremendous good it does for charity,” said Sanderson, when asked why the company stepped in as title sponsor. “We felt this was in line with our goals and mission at Sanderson Farms to be good citizens, support our communities and positively impact the tournament’s charities.”
“We are thrilled to have Sanderson Farms involved this year, and ecstatic about the possibility of a long-term relationship,” said Century Club Charities President Johnny Lang. “Sanderson Farms is a great, multi-generational Mississippi success story and a wonderful corporate citizen. They share our commitment to the state of Mississippi, Friends of Children’s Hospital and countless charities, our other sponsors, the volunteers and the PGA TOUR to host a first-class event.”
Last year, the tournament operated with a consortium of local sponsors, which remains in place for 2013.
The Sanderson Farms Championship is one of three “additional events” that is scheduled the same week as a major championship or a World Golf Championship event. The other two are the Puerto Rico Open presented by seepuertorico.com (opposite the World Golf Championships-Cadillac Championship) and Reno-Tahoe Open (opposite the World Golf Championships-Bridgestone Invitational). This year, the additional events are awarding increased FedExCup points, with the winners earning 300 points, up from 250. Scott Stallings is defending champion of the Sanderson Farms Championship.