January 15, 2014
- The new FootJoy D.N.A. will be available to the public on Feb. 15. (Photo courtesy of Footjoy)
By Jonathan Wall, PGATOUR.COM Equipment Insider
When Adam Scott teed it up last October at the Presidents Cup, he did so sporting a pair of yet-to-be-released FootJoy prototypes. On Wednesday, FootJoy unveiled the shoe the 2013 Masters winner had been wearing, called D.N.A. (DryJoys Next Advancement), a Tour-level model that, according to FootJoy, includes the best feature package ever delivered by the footwear and apparel manufacturer.
"D.N.A. is the most technologically advanced shoe FJ has ever produced and it embodies everything I am looking for in a golf shoe," Scott said. "They actually activate my feet, giving me great balance throughout my swing."
FootJoy spent years designing every aspect of D.N.A. — the shoe will slide right under the FJ Icon — taking feedback from Scott, Jordan Spieth, Hunter Mahan and Webb Simpson to create a shoe that has five key features that improve stability, comfort and performance.
"To create the most feature-laden golf shoe in our storied history, we needed to explore the anatomy, or DNA, of our premium footwear products and then scrutinize every aspect throughout the design and development process," said Doug Robinson, FootJoy's vice president of design and development worldwide. "Every material and every component was carefully considered in order to deliver a shoe with lightweight stability, a precise fit, superior feel and ultimate performance."
The shoe features a 3D FoamCollar that molds to the ankle and locks it in place, providing a more precise and comfortable fit, as well as a SnugFit tongue that was engineered utilizing thin, soft, and breathable materials — including MicroVent technology — that conform to the top of the foot for a better fit with improved protection.
The super thin NitroThin TPC (thermoplastic urethane) outsole, which has been in development for several years, gives D.N.A. a strong chassis and, according to the company, "frames the soft, FTF internal midsole, delivering the perfect combination of rigidity and flexibility for maximum on-course performance."
Improvements were made to the fitbed with the introduction of Xtra-Thick FTF FitBed. To give the shoe a low-profile look, the midsole was moved inside the shoe and a new proprietary cushioning material, called FTF (Fine-Tuned Foam), was added throughout the interior midsole.
In an effort to increase in-shoe stability, two densities of FTF — a firmer density for stability around the outside of the FitBed and a softer density in the heel and forefoot — were also added to the fitbed.
A unique full grain full grain ChromoSkin Leather System makes the shoe completely waterproof. The lightweight, yet durable, material offers breathability and an upper that conforms to the foot for a custom fit over time.
FootJoy's D.N.A launches on Feb. 15 in six different colorways for $220. The BOA closure system, which allows golfers to fine-tune the way the shoe fits, will also be available at retail for $240.
For more on FootJoy products, check out the PGA TOUR SUPERSTORE.