April 2 2013
By Jonathan Wall, PGATOUR.COM Equipment Insider
When Bubba Watson signed on with Oakley at the beginning of the year, he was quoted as saying, “Oakley gets it. I’m proud to join their family because they love the game and they never stop pushing technology to make the game better. Whatever they can do -- whatever can be done -- Oakley will do it. I respect that.”
The latest piece of technology from Oakley won't help Bubba hit 400-yard drives or hole every putt in sight -- but it will get him from Point A to Point B on the course in record time.
Oakley unveiled Watson's newest toy on Tuesday: a customized hovercraft, aptly named "BW1," that has the look of a golf cart and the versatility of a hovercraft.
Although the release of the video came just one day after April 1, Oakley
spokesperson Dara Reiter confirmed that the hovercraft golf cart is no April Fool's joke.
"When Bubba told us he wanted to do something wild with golf carts, we got together with a company that builds the kind of machines that come straight out of childhood dreams," noted Reiter. "The result is pure Bubba, and beyond the bounds of reasonable limits -- which makes it pure Oakley as well.
"We wish we could say the inspiration came from concern over the hard work of greenskeepers whose sweat and toil is tarnished by golf cart wheels. We really do respect those people, but in truth, this project is the kind of thing that happens when you have a collaboration fueled by glorious defiance and grin-stoking fun. You would expect no less from the team of Bubba and Oakley."
Chris Fitzgerald, who discusses the advantages of the hovercraft, is president of the company that made Bubba's golf cart. Neoteric Hovercraft, Inc. makes hovercrafts for recreational use as well as for commercial, rescue and military use.
Unlike Bubba's pink PING G20 driver, which was released last year in limited quantities, there's little chance Oakley will release the hovercraft in limited quantities. In other words, just enjoy the video clip of Watson flying down the fairway and going right over water hazards.