PGA TOUR, USA TODAY announce digital expansion of official marketing relationshipOctober 02, 2013
PONTE VEDRA BEACH, Fla. – The PGA TOUR and the USA TODAY Sports Media Group announced today that they have expanded their official multi-year marketing relationship to include significant digital partnership initiatives across both PGATOUR Digital and USA TODAY Sports digital platforms.
As part of the agreement, the PGA TOUR and USA TODAY Sports will collaborate on several different digital content initiatives in 2014 and beyond, including stats/scoring, news/editorial, and PGA TOUR video. On the print side of the partnership, USA TODAY Sports will continue to receive exclusive category rights to use their association and TOUR logos for sales and marketing purposes.
“The PGA TOUR is truly one of the world’s premier sports brands, and they’ve been a wonderful partner with us since the very first day,” said Evan Kamer, Vice President of Sports Marketing for the USA TODAY Sports Media Group. “We’re really proud to be able to expand our relationship into the digital space, and to continue to help them maximize great content and marketing opportunities for the TOUR and its sponsors.”
“We have been very pleased with our relationship with USA TODAY Sports and look forward to expanding our collaboration into our digital business,” said Luis Goicouria, Vice President, Digital for the PGA TOUR. “As their digital audience continues to grow across all platforms, we will work diligently to enhance their coverage of the PGA TOUR while also expanding the overall audience for both companies."