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    Adidas launches innovation video series with Jason Day

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MARANA, Ariz -- How does cold weather affect a golfer's swing? John Brenkus, six-time Emmy Award winner, and creator of "Sport Science," was tasked with trying to answer that question in a recent “adidas Golf Innovations” video.

With the help of TaylorMade/adidas staffer Jason Day, Brenkus found that freezing temperatures caused Day to lose coordination, grip pressure and 20 yards off the tee when he wore a regular jacket.

However, the distance loss was only three yards when Day wore adidas' Climawarm+ jacket — made from a hollow-fiber yarn, the jacket's fabric naturally retains body heat — under the same conditions. "It is difficult to play in the cold weather," Day said. "But when you're wearing the Climawarm+, it makes a hell of a lot of difference."

PGA TOUR SUPERSTORE: Buy Adidas' Climawarm+ jacket

 

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