January 20, 2014
- The company is changing things up and will release new putters every two years. (Courtesy of Bettinardi)
By Jonathan Wall, PGATOUR.COM Equipment Insider
Bettinardi Golf is revamping its existing BB Series putter line for 2014, rolling out five standard-length and three counterbalanced models. Normally the addition of new models would be the big story were it not for the company's decision to change the cycle for future putter lines — including the BB Series.
Instead of releasing new putters each year, Bettinardi’s vice president of sales and marketing, Sam Bettinardi, said the company decided to shift to a two-year production cycle that officially starts this year.
"We sense the golf community will welcome the change," Bettinardi said. "Going to a two-year cycle allows consumers to purchase putters and not feel like it's obsolete or old a year later. And from our perspective, it also benefits the machining side, since we make our own putters."
Bettinard believes the BB Series has more than enough options to stand on its own for the next two years. With feedback from consumers and TOUR players — popular models, head styles and MOI also played a factor in the decision-making process — Bettinardi came up with five unique head styles.
The BB1 is a 353-gram, classic heel toe weighted blade that's 100 percent milled from a block of mid carbon steel and features the company's Hyper-Honeycomb face and an elongated neck that's become a BB Series staple.
The BB1F is a heel toe weighted putter — 3/4 toe hang — that has a similar head shape to the BB1 with a flowneck that blends into the head of the putter, allowing for a conventional smoothed out stroke.
Bettinardi's BB32 is a plumber's neck mallet that has a long sight line and flange design. One big difference between the BB32 and the traditional plumber's neck mallet is the addition of toe hang — 1/4 toe hang — to the head.
In a nod to one of Bettinardi's most popular putters, the company will also release a center-shafted, face balanced blade called BB43 that last made an appearance in the Millennium Series line back in 2001.
"The BB43 has developed a cult following over the years," Bettinardi said. "There are some folks out there that are definitely going to enjoy having this face balanced model in the new line."
Along with three standard-length blade models and a traditional mallet model, Bettinardi added a high-MOI mallet, BB55, that's milled from 6061 aircraft grade aluminum. The weight ports in the back of the putter head move discretionary weight to the rear, making the putter more stable and forgiving.
In addition to the Hyper-Honeycomb milling, the face also features F.I.T. (Feel Impact Technology) — the face-milling removes 45 percent of the face material from the impact area — on the face which, according to Bettinardi, "delivers an even softer feel, and stronger feedback on mishits."
While the four standard model heads in the BB Series weigh 353 grams, the mulit-material BB55 is 5 grams heavier at 358 grams. BB55 also comes in a longer 38-inch counterbalanced version with a heavier head (395 grams) and grip (135 grams) that gives the putter its counterbalanced feel.
The BB1 and BB32 will also be available in 38-inch counterbalanced versions that have similar head (395 grams) and grip (135 gram) weights as BB55.
Standard length models in Bettinardi's BB Series cost $300 and come with a red Pure Grips grip; the counterbalanced versions come with a red Winn grip and $349 price tag.
For more on Bettinardi putters, check out the PGA TOUR SUPERSTORE.