November 14 2013
Cobra's new BiO Cell and Bio Cell+ drivers aim to build on the success of last season's AMP Cell line that was not only colorful, but packed with adjustability and the company's new Advanced Material Placement and CELL technology that freed up discretionary weight by redistributing mass around the crown for a 12 percent larger E9 face shape and higher ball speeds on mis-hits.
With the new driver line, Cobra engineers took the AMP Cell technology even further with the help of internal BiO Cells — a honeycomb pattern on the inside of the head — that removed weight from the crown and positioned it low and back in the head to deliver a lower center of gravity and higher moment of inertia for increased distance and greater ball speeds on mis-hits.
The 460cc driver also features an E9 face shape — the same shape as AMP Cell — and BiO Cell pockets that move weight away from the face and towards the back of the head. The resulting weight adjustment makes the face more responsive on off-center hits, and increases the effective sweet spot for added forgiveness.
“Our Research and Development team focused on developing a driver that would deliver distance, provide consistency, keep adjustability simple yet effective and offer a great feel,” said Jose Miraflor, Cobra Golf's director of product marketing. “The BiO CELL Driver delivers on all of the above through COBRA’s proprietary technology and goes a step further by offering personalization in five different color options.”
BiO Cell also has Cobra's new MyFly8 adjustable loft hosel that allows golfers to put the driver in five different loft settings (9, 9.5, 10.5, 11.5 and 12 degrees), and three draw settings (9.5D, 10.5D and 11.5D degrees). For those looking to keep the face square at address when adjusting the loft setting, Cobra added a Smartpad strip to the sole that ensures the face is in a square position when it sits on the ground.
Cobra also has a low-spinning BiO Cell+ model that has a number of the same features as the standard BiO Cell. Where the drivers differ is in head size (440cc for BiO Cell+ vs. 460cc for BiO Cell), shaft length (45.25 inches for BiO Cell+ vs. 45.75 inches for BiO Cell) and a lightweight Venollum alloy crown.
The lightweight crown in BiO Cell+, according to Cobra, "reduces weight vs 'all titanium' drivers to deliver a lower CG for a higher ball flight with lower back spin for longer distance." The weight saved in the crown was then positioned low in the head to give the driver its low spin, low launch characteristics.
Cobra's BiO Cell and BiO Cell+ drivers will be available Jan. 15 in five different colors (silver, blue, red, black and orange). The standard BiO Cell driver has a Project X-PXv shaft and will retail for $299. The BiO Cell+ comes with a Matrix Red-Tie 6Q3 shaft for $399.