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October 1 2013

6:08 PM

Nicklaus introduces golf ball line

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By Jonathan Wall, PGATOUR.COM Equipment Insider

Jack Nicklaus is going into the golf ball business. The 18-time major winner introduced his own line of golf balls this week that will target three different players based on the tees they typically play.

The balls, which will be manufactured by Bridgestone, will come in three different colors. Nicklaus Black will cost $50 per dozen and is geared toward players who typically play the back tees. Nicklaus Blue is for golfers who play from the middle tees, while Nicklaus White caters to golfers who use the white or red tees. Both the White and Blue versions will be available for $46.

"For more than three years, we have contemplated entering the golf ball business, so over that time, I have been researching and testing golf balls. There are a lot of very good balls on the market, but I was not able to find a ball that fully met my expectations and hopes -- not just for me or other professionals, but more important, for the everyday golfer. So I simply decided not to enter the business until I found that ball. Well, I found that ball. Actually, I found three."

All of the Nicklaus-branded balls will be available starting in November through pro shops at the more than 200 Nicklaus Design courses nationwide, with a percentage from every purchase going directly back to the Nicklaus Children's Health Care Foundation to support pediatric programs and hospitals.

While the balls will cost $50 and $46 in pro shops, golfers can also purchase all three versions through nicklaus.com. The price will be $32 for Nicklaus Black and $28 for Nicklaus Blue and White, plus a voluntary contribution of up to $20 which goes directly to the Nicklaus Children's Health Care Foundation.

"We all know that the game of golf can be challenging enough," Nicklaus said, "so we are trying to simplify the decision-making process of selecting the right golf ball and at the same time provide consumers the highest-quality golf balls and at a price that encourages charitable support."

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