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May 30 2013

11:00 AM

TaylorMade black R1 coming to retail

TaylorMade's black R1 driver will hit stores on June 10. (Courtesy of TaylorMade Golf)

By Jonathan Wall, PGATOUR.COM Equipment Insider

When an all-black TaylorMade R1 driver first showed up on the USGA's Conforming Driver List at the end of April, TaylorMade officials were quick to squash the rumors surrounding the mystery club.

What was known at the time was that driver was a smaller-headed 400 cc, left-handed R1 prototype that, according to TaylorMade Public Relations Manager Dave Cordero, wasn't coming to retail.

While the 400 cc prototype fell short of making it to retail, TaylorMade announced on Thursday that an all-black 460 cc R1 model would debut next week on the PGA TOUR at the FedEx St. Jude Classic in Memphis, before hitting retail shelves on June 10.

The new model will also mark the first time since 2010 that the company has produced a driver with a black crown.

“For three years we have only made white drivers and have heard from a number of golfers who just prefer the look of black,” said President and CEO, Mark King. “Our commitment has always been to provide golfers with the best performing golf equipment. The R1 Black gives players who prefer that color access to our industry leading technology.”

Like the white R1, the all-black version will have the same adjustability features -- 12 loft-sleeve settings, 7 face-angle position, and two moveable shot-shape weights -- as well as an ultra-light Aldila RIP Phenom shaft.

“Members of our tour staff now have two color options,” King said. “We will see a number of them opt for R1 Black, while others will stay in the white version to take advantage of the white/black contrast and alignment benefits.”

The new driver will be available on June 10 with a retail price of $399.

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